I am surely not the first person requesting this. But, I would very much like to buy a friend Summerset. Unfortunately, your online store does not allow me to purchase it. If I could get a code to give to a friend I most certainly would. Steam seems to allow this, but as not everyone uses Steam to play it's kind of a weird way to inadvertently punish players who didn't link with Steam. Granted, I haven't -tried- to gift Summerset on Steam, but according to Steam it looks possible.
I realize new features aren't easy, but it seems a little odd that a AAA MMO does not have a way to gift the game/expansions in 2018. I want to give you money, but I cannot. It's always a bit ridiculous when that's a problem.
I realize this is the 'crown' store category, but It felt more fitting than anywhere else. Being able to gift expansions and DLC in-game would be nice obviously but tbh, I really don't care if it's going to require someone logging out and applying the code to their account. I just want a way to make it happen.