Everyone is going to hate me for this... but I have an idea. And when you have an idea, sometimes you just gotta say it. Even if it's an awful, terrible idea that pushes the limits of acceptable human ethics, you still gotta let it out. The world will be a worse place, but I'll personally enjoy the mild relief of not having to keep my mouth shut. So... worth it.
Radiant Apex Rewards. Those are the super rare, nearly unattainable Crown Crate drops that almost nobody ever gets.
Daedric/Aedric Artifacts. Those are unique items in the lore with unique visual appearances, like Dawnbreaker, Wabbajack, Spellbreaker, etc.
Since artifacts are supposed to be unique items in the lore, and Radiant Apex Rewards are the rarest type of cosmetic item in the game, it's a perfect fit. The Outfit system now has the capability to accommodate Outfit styles for Undaunted and "Signature" Battlegrounds styles. This functionality could be extended to Outfit styles for the Deadric/Aedric artifacts.
Make Daedric/Aedric artifact Outfit style models available as Radiant Apex Rewards!
Projected outcome: Lots of people will buy a few extra crates. The whales will go absolutely nuts. ZOS will make money.
Also, HMU if the marketing team is hiring. I really feel like I could bring something special to the team. I'm full of borderline unethical ideas that could turn a huge profit.