The fact that folks can jump campaign to campaign/faction to faction and totally change the results on the battlefield is rediculous and corrupts the very premise of this great game. A ferocious war, devastating to all 3 factions, would never allow for such lack of loyalty. People fight VERY hard to win campaigns.....and this is especially true of the 30 day ones. It's not fair that the outcome can be determined by locust like AP prostitutes.

Cyrodiil used to be about playing for an alliance. Now it's about playing with friends and is basically just a personal playground where you can switch sides on a whim.

It's become totally meaningless. No wonder the rewards are so lame and everyone is bored.

In my opinion, at this point in the game's life cycle, with the changes that have already been implemented in 1 Tamriel, the only thing that choosing an alliance at character creation should do is determine your starting point for entering the game, where you start the main quest line and subsequent Cadwell quests, and which undaunted camp you use. PvP alliance should be handled differently. There should be faction recruitment centers that you visit before you can enter a campaign, and there sign up to represent a particular alliance for the duration of that campaign with all of your characters account wide. It gives you the freedom to play all of your characters for any alliance of your choosing, but you are locked into the alliance you choose for the duration of the campaign. After it is over you can up and switch to a different alliance for the next campaign with all of your characters to now play for that alliance if you so choose. As a person with 12/12 DC characters who will never switch alliances I see this as the best middle ground between faction loyalists and faction hoppers. It allows multi-faction guilds to declare for an alliance each time a new campaign begins and all of these friends can play together with any of their characters for the alliance that their guild picks once a new campaign begins.

only thing is, if the guilds that play PVP say "we are going to play here" and they all end up on same alliance, not all, gut it only takes 2-3 good coordinated groups to roll the map

how are you going to deal with that

at any point during the day, different factions have "down time" where a faction that HAS a coordinated PVP group or guild, that just rolls through the map, what would stop a Oceanic guild to coordinated with a dominate faction guild, and sell ranks and Emperor titles?

what I'm saying is, yes locking into a faction should be a thing for duration of campaign, but it hardly solves anything

1 Tamriel, as far as Cyrodil goes, should have never happened, it should have only been for PVE and not PVP

Made this suggestion in a bygone era:

Screw factions.
When people or groups jump to cyro, they get auto assigned to the lowest population (similar to battlegrounds)
Make the alliance war just flavor text and AP bonus gains. (similar to battlegrounds)
Rewards based on leader board standings.
Create a new leader board that lists the Guild with the most AP.

Issue resolved.