Capturing the places needs to matter. It just doesn't matter.
If the area was built up the longer a faction held it, quests began to spawn that created some benefit for that faction etc - something HAPPENED - it would be one thing.
Nothing ever happens. I wrote some ideas before lemme try to find it...
Other: I haven't been inside PvP much, but I'm with the primary complaint: fix the lag.
I've seen people complain about the lag for 4 years now, and it's a valid complaint having seen it for myself.
It's identical to a dolmen being swarmed by 50+ players. The game just can't keep up.
I've not played any other MMO, so I can't verify if this lag is common with this many players, but wow... is the lag horrendous.