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https://forums.elderscrollsonline.com/en/discussion/668861

Mid-Month Limited Offers

Cazzy
Cazzy
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Hey! I've finally been able to log back in after issues with the internet/site and I really didn't want this to be my first post, but here we are :tongue:

Crown Store items never used to be limited time only. Not most of them, anyway. Now everything seems to be! Normally I'd be ok with it but there seems to be a lot of Mid-Month Limited Offers. I know a lot (Maybe most?) People get paid at the start or end of the month. Surely it makes more sense to have these deals then or, ideally, just run them for the month like they used to.

The only reason I can consider they do it this way is because; a) Limited Time makes people grab it when they can. So quick money and b) because they will be in future crown crates and the less people that own them the more crates they'd sell.

That's fine, I get it. I just can't help but feel ZOS would actually make more money by leaving the items up for sale for longer than 4 days.

I might be in a minority, I just wanted to share my thoughts :)
  • KiraTsukasa
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    They've ALWAYS had limited time items in the Crown Store, ESPECIALLY mounts, and some costumes. The only things that have NEVER been subjected to this are DLC, things like character slots, and consumables.
  • Apache_Kid
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    The problem is that I'm sure they have a marketing team that studies all the data they have from sales and after a few years I bet that they have discovered that the current way they do things, limited time offers of a few days, net them the most sales, as inconvenient as it is for the player base. It puts pressure on the consumer which is what they want.
  • Cazzy
    Cazzy
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    Apache_Kid wrote: »
    The problem is that I'm sure they have a marketing team that studies all the data they have from sales and after a few years I bet that they have discovered that the current way they do things, limited time offers of a few days, net them the most sales, as inconvenient as it is for the player base. It puts pressure on the consumer which is what they want.

    I completely agree. Unfortunately a lot of us aren't the type of players who can spend £75 mid-month on an in-game cave, haha. Legitimately how much the new house/cave costs...for 4 days. I know things probably won't change but one can hope :( I love this game and would love to feel like I was more welcome there. Does that make sense? :/

    I definitely agree with you though. I just wish the market was a little bigger.
  • Cazzy
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    They've ALWAYS had limited time items in the Crown Store, ESPECIALLY mounts, and some costumes. The only things that have NEVER been subjected to this are DLC, things like character slots, and consumables.

    Yeah, not like this though. I've been around since the beginning and it got a lot worse once the crate went live.
  • Apache_Kid
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    Cazzy wrote: »
    Apache_Kid wrote: »
    The problem is that I'm sure they have a marketing team that studies all the data they have from sales and after a few years I bet that they have discovered that the current way they do things, limited time offers of a few days, net them the most sales, as inconvenient as it is for the player base. It puts pressure on the consumer which is what they want.

    I completely agree. Unfortunately a lot of us aren't the type of players who can spend £75 mid-month on an in-game cave, haha. Legitimately how much the new house/cave costs...for 4 days. I know things probably won't change but one can hope :( I love this game and would love to feel like I was more welcome there. Does that make sense? :/

    I definitely agree with you though. I just wish the market was a little bigger.

    It totally makes sense. The prices are outrageous and the time-frame is not consumer-friendly. I wish it was different too.
  • Psyonico
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    I just wish the time frame was longer, maybe like 2 weeks, that way I wouldn't have to check in every couple of days to see if I want whatever item they have on sale
  • riberion
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    I completely agree that they should have longer time for the sales. Four days is extremely short, but at least give us advance notice of the dates they will go on sale. I wish they would also list the crown price in the Crown Showcase each month, so we could know if we need to plan ahead.

    As it's been said, I'm sure they have studied it at length and determined they make the most this way, but it sure feels crappy to be on the short end of it. A little more consideration for the portion of the player base that has less disposable income would be nice.
    PC NA
  • TelvanniWizard
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    I´m sure they have made their sales research, and chose the most beneficial option, but I cannot help but think that, if they had all the items the whole month on sale, they´d make more profit. But thats my point of view.
  • NyassaV
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    Yeah, a month seems like a reasonable idea. That actually allows people who don't play this game obsessively to find nice things
    Flawless Conqueror ~ Grand Overlord
    She/Her ~ PC/NA | I record things for fun and for info
  • LadyNalcarya
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    NyassaV wrote: »
    Yeah, a month seems like a reasonable idea. That actually allows people who don't play this game obsessively to find nice things

    I agree.
    I dont know if anyone buys items just because theyre limited. People usually buy what they like, and if the timeframe wouldnt be so limited more people would buy those items.
    I'm also unsure if this decision is actually based on something. I mean, if we check crown store offers, a lot of prices dont make any sense, like Celestial motif or some of the basic furniture pieces. CS management seems a bit detached from the community imo.
    Dro-m'Athra Destroyer | Divayth Fyr's Coadjutor | Voice of Reason

    PC/EU
  • Cazzy
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    Well I'm glad I'm not alone in my thinking :smile:
  • Kiyakotari
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    I was in game, and saw in zone chat someone asking if "the DB house was going to be available again" in the future. When people pointed out that it was currently available, the player who had asked the question said that they knew that, and they were asking because they "really wanted it, but if they bought it they wouldn't be able to eat this week."

    I was horrified.

    THIS is what is wrong with the limited sales. Not that I'm says ZOS shouldn't do time-limited offerings in the Crown Store, but that the super short time periods (3 days? 4 days?) they currently run, because they often fall between paychecks, and because they are not announced far enough in advance to allow budgeting (and even the date announcements don't include a price), can make it so players who would perhaps be able to purchase the items if they had the ability to budget for them instead have to choose between basic necessities and making the purchase of a luxury item. ZOS should re-evaluate their thinking. They should also be ashamed.
    Edited by Kiyakotari on March 12, 2018 12:59PM
  • Apache_Kid
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    Anyone know when I can buy Tel Galen again? :(:(
  • zaria
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    Psyonico wrote: »
    I just wish the time frame was longer, maybe like 2 weeks, that way I wouldn't have to check in every couple of days to see if I want whatever item they have on sale
    I wonder how they can make more money on the 4 day window?
    First many miss the sale, other don't have money during the window.
    An 14 day period would give the same buying pressure but larger audience.
    Grinding just make you go in circles.
    Asking ZoS for nerfs is as stupid as asking for close air support from the death star.
  • Gladium
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    I get paid on the 15th of every month, so I suppose the world revolves around me.

    But, I have a serious question: If you are living paycheck to paycheck and cannot afford microtransactions at certain times of the month, should you be buying them at all?
    Edited by Gladium on March 12, 2018 4:37PM
  • Acrolas
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    I like how these threads crop up to complain instead of taking that energy and hustling some side money with it if the crown store items really mean that much to you. But it takes far less effort to blame others.

    And zone chat guy who was seriously debating between feeding himself and buying a digital doll house? No, that's his situation that he's avoiding. ZOS shouldn't feel ashamed about that at all. They're not responsible for the actions and consequences for how people live their lives and occupy their time.

    Product development teams are not life coaches or even conscientious bartenders.
    signing off
  • Cazzy
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    Acrolas wrote: »
    I like how these threads crop up to complain instead of taking that energy and hustling some side money with it if the crown store items really mean that much to you. But it takes far less effort to blame others.

    And zone chat guy who was seriously debating between feeding himself and buying a digital doll house? No, that's his situation that he's avoiding. ZOS shouldn't feel ashamed about that at all. They're not responsible for the actions and consequences for how people live their lives and occupy their time.

    Product development teams are not life coaches or even conscientious bartenders.

    Dude. You used to be more understanding than this :/
  • mythlover20
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    Gladium wrote: »
    I get paid on the 15th of every month, so I suppose the world revolves around me.

    But, I have a serious question: If you are living paycheck to paycheck and cannot afford microtransactions at certain times of the month, should you be buying them at all?

    Yeah, it's not like us poor people could ever possibly want to spend a small amount of money on something that brings us pleasure and releases us from the stress of every day life in a world hurtling at ever-increasing speeds towards post-capitalist dystopia. No, that is just silly. Only rich people like not being stressed.

    But back on topic at hand. The prices for these limited time offers is stupidly exaggerated. I live in Australia, and the Sithis statue alone would cost me $35. Thirty-***-five bloody dollars! The Erstwhile Sanctuary, which is the *only* house I would have ever considered paying for with real money, is $130. I don't care how rich you are, you should never be spending $130 on a *** digital house you won't even own forever because the servers will inevitably be one day shut down.

    It's not so much the fact that it's a limited time deal, it's the fact that ZOS has upped the prices on these bloody things so much that the vast majority of players could never even think of affording them. $130 is how much it costs me to get a service done on my car. I'm not taking money from that to spend in-game no matter how much I want the house.

    I know they want to get as much money out of this as they possibly can, but limiting houses to $50 at the absolute most, and having them online for much longer will make it much easier for many more players to buy it. Honestly, they wouldn't even need to increase the percentage that much because I can't imagine more than 2% of the player base buys this stuff like this. I know of only one bloke who bought it in all of my guilds, and he's a bit... well... obsessive. Everyone else took a look at the crown store price and immediately went "*** that ***" and did something else.

    Seriously, ZOS, be reasonable. If you're going to release a house, make it a reasonably price, and make it purchasable with in-game gold, even if it costs something like 10 million. Just give us a bloody option, you greedy, soulless, vampiric, leeches. You're starting to turn into EA!
    "In the darkness all is the same, all is equal. It is the light which casts the shadow, and turns to evil that which simply was." - Me.

    mythlover20/The Plant Baron

    Officer in Blood Moon Traders trade guild.

    Blood Moon Traders is a laid back, werewolf-themed Trade Guild with a stable trader in Sentinel, in the Alik'r Desert. We have weekly raffles and auctions, as well as a variety of events throughout the week, and a monthly Yard Sale. Join us and you'll have access to a fully-stocked Guild Hall, a Discord Server, and a website. In return all we ask for is active participation in our events or making 25k gold in sales each week. Search for Blood Moon Traders in the Guild Finder or message me in-game for an invite.
  • Wayshuba
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    Apache_Kid wrote: »
    The problem is that I'm sure they have a marketing team that studies all the data they have from sales and after a few years I bet that they have discovered that the current way they do things, limited time offers of a few days, net them the most sales, as inconvenient as it is for the player base. It puts pressure on the consumer which is what they want.

    As I have mentioned in other threads, as someone with almost 30 years marketing experience, I can assure you that they DO NOT have any of the data to make these decisions intelligently. They have NEVER tested different price points or sale time frames to determine if what they are doing is optimal.

    I would be willing to wager that ZoS's current pricing schema is actually losing them a lot of revenue. Based on similar tests I have done for companies in the past, I believe that ZoS is making about 30%-40% of what they could make if they did market testing.

    To be frank, all they are doing is taking a wild guess at pricing when they release it. The recent outfit slot prices at 1500 Crowns for one slot when other MMOs sell them at $2-$4 ACCOUNT WIDE, is proof that these are nothing more than guesses. Think about this for a second, in SWTOR if you have 10 characters, you pay $2.50 to unlock an extra slot on every character. In ZoS those same slots cost you about $108!

    No company, basing their decisions off of actionable data sets would price something at 1800% more than going market value. No brand has that kind of pull in the marketplace. If you think ZoS, with a ton of data that shows account wide outfit slots generally sell for $3, but they think they can get over $100 for the same thing, is basing their pricing on any sort of market data you are deluding yourself.
    Edited by Wayshuba on March 13, 2018 11:08AM
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