Ideas are:
1) Majority of control points counts towards scoring.
2) each flag counts as one point.
3) control a majority of points allows you to siege and capture the White gold tower. As long as you hold it you get bonuses to combat or bonus points, if left undefended would be reclaimed by NPC's.
4) Let it be used as a buffer when waiting to enter a long Que for regular cyrodill, when its your time just accept and poof you disappear (even if in combat) from imperial city and you log in to cyrodill.
5) Make the zone free to play in.
Other ideas?