I can't imagine many people would want to play as an overweight 46 y.o. male, happily/luckily married for 19 years, and father to 2 cats. But, I could be wrong....
It's like having a part of your soul coded into ESO
I can't imagine many people would want to play as an overweight 46 y.o. male, happily/luckily married for 19 years, and father to 2 cats. But, I could be wrong....

Ooh, I wonder if we get to specify the pool of treasure items our corpse can drop. That would be a pretty great insight into someone's personality.
Um, this is a non issue. Whoever is fortunate enough to win this can either choose to have themselves, OR one of their characters immortalized in the game. So if you don't want yourself recreated in the game pick one of your toons (if you are lucky enough to win the grand prize).
From the announcement:
"That's right – you, or one of your existing ESO characters, will be recreated in-game as an NPC. (See the Official Rules below for details of each potential prize)."
I entered the sweepstakes but I do not want to win the grand prize.
Grand prize (1 winner):
•Become a character in The Elder Scrolls Online! We'll create you as a character in the game.
If I do win I hope I can decline having myself as a character but accept the other prizes.
Even if I was to accept I don't see how they could make a character that actually looks like me with the character creator options. Everyone will end up looking like a generic npc.
And what will I be doing in the game? Will my full name be displayed?
I don't think this grand prize is a good idea. Too bad it wasn't money