Before purchasing something in the Crown Store, please have in mind:
Need: You absolutely need this item to get by on a day to day basis and feel very cool.
Sometimes Need: You don't need this item every day, but you use it on a somewhat regular basis to look cool often.
Want: You bought this item because you wanted it, not because you needed it. So you are cool that you have it.
Crap: You don't have a good reason why you have it and you already know it needs to go (there's probably a few of these items, at least). But you still buy it because you just want it sometimes and it is über cool.
When was the last time I used this? When will I use this again? Does this item bring you joy? NO?! STOP PAYING THEN.
Thank you.
PS: The option "Keep da money in da pocket" was missing so I just vote Yes.
The solution is to stock up when Crowns go on sale. People laughed when I told them how much I spent on previous Crown sales, but who was laughing in the end when I was saving while people had to pay full price because they didn't buy Crowns on sale. So no, I'm not up for them lowering prices because they don't need to... people just need to get SMART and buy Crowns when they're on sale and realize that prices in the Crown store are based off of expectations that people are using 'Crown Sale' purchased Crowns. If you don't buy Crowns on sale, that is YOUR fault, not ZOS'!