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Is ZOS recycling content by rotating "meta" periodically?

Megabear
Megabear
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Okay this is pure conspiracy level theory but, I began to wonder if MMO devs, including ZOS, "balance" gears with the goal of recycling existing content as a way of keeping players interested in efficient manner. Maybe, just maybe, ZOS leave some things unbalanced so that people will chase after that "new meta" and play a content that has been more or less idle for some time. For example people farm the crap out of meta #1, then meta #2 (predictably to ZOS) comes along and people shift their gear and theorycraft/build around that meta. You throw in new cosmetics/content time to time but this rotation keeps people interested in the meantime.

One counter would be that this actually hurts ZOS more than supposed benefits above. Nevertheless I couldn't help but wonder..

What do you think? Is this just pure conjecture or something more?
Guide to making $$$ in Tamriel: https://forums.elderscrollsonline.com/en/discussion/370618/guide-to-making-gold-in-eso/p1?new=1
Cost analysis for potential ESO players: https://forums.elderscrollsonline.com/en/discussion/367919/cost-analysis-for-brand-new-potential-pc-eso-players#latest
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Warden "The Warladin" Healer/Tank Hybrid Build: http://tamrielfoundry.com/topic/warden-the-warladin-healertank-hybrid-build/
Warden Stamina DPS Build: http://tamrielfoundry.com/topic/warden-dps-build/
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