It's a big scam. I've purchased one of the big 15 crate deal for the first, second and now this theme, and all I've ever gotten was a couple of pets, old costumes and a crap load of consumables. So for 5k crowns you get a pet and costumes you probably don't even like. I don't count consumables as anything because they don't last. This is probably my last time doing the crown crate thing.
PAWS (Positively Against Wrip-off Stuff) - Say No to Crown Crates!
TESO needs a wardrobe system badly. Something similar to WoW's tmog system would make this game one of the best mmorpg out there!