Aside from Emporer, or getting the top end of leaderboards there isn't much to strive for in PvP aside from helping your alliance and killing people (all fun)

Emp etc is a serious commitment and most scoreboards run I ti the millions and you basically need to be I full time. Casuals / even regulars to PvP often can even fathom getting close to that.

So I propose we need some interim goals, not sure what entirely maybe a daily / weekly goal or bounty hunting or some other kind of objective. Something that someone with a reasonable amount of time to play (say 10 hrs a week or less) could get into