Aside from Emporer, or getting the top end of leaderboards there isn't much to strive for in PvP aside from helping your alliance and killing people (all fun)
Emp etc is a serious commitment and most scoreboards run I ti the millions and you basically need to be I full time. Casuals / even regulars to PvP often can even fathom getting close to that.
So I propose we need some interim goals, not sure what entirely maybe a daily / weekly goal or bounty hunting or some other kind of objective. Something that someone with a reasonable amount of time to play (say 10 hrs a week or less) could get into
Xbox One | EU | EP
Beardimus : VR16 Dunmer MagSorc [RIP MagDW 2015-2018]
Emperor of Sotha Sil 02-2018 & Sheogorath 05-2019
1st Emperor of Ravenwatch
Xbox One | NA | EP
Bëardimus : L43 Dunmer Magsorc / BG
Heals-With-Pets : VR16 Argonian Sorc PvP / BG Healer
Nordimus : VR16 Stamsorc
Beardimus le 13iem : L30 Dunmer Magsorc Icereach