Sometimes I forget that I work in marketing and this kind of thing is not obvious to everyone. OP, you answered your own question in your first sentence:

Vorcil wrote: »

I've purchased 45k crowns.

They do it so we buy lots, I got 30k to buy mmm well I don't know yet lol...

If they were always the same price most people would only buy crown when they know they need them. When they put them on sale people like you (and me) buy extra to save for later.

Which firstly means at least some people will buy crowns they don't get to use, and wouldn't have bought otherwise. And secondly means some people will end up buying things from the store they wouldn't have bought otherwise, thought some combination of feeling like the discount makes things more worthwhile (because effectively everything you buy with the crowns is discounted too, so items that are normally too expensive may now be more reasonable), simply feeling like they want to spend some of their money now they've got it, prices seeming more reasonable when compared to a high crown balance (if you normally buy 750 crowns a 4,000 crown item is expensive, if you've just bought 11,000 in one go it doesn't seem so much) and simply the ease of doing it since the crowns are already on your account so you don't need to go through the whole process of putting in your bank details.

Incidentally a lot of these are similar to the reasons many games use a fictional currency to begin with: it makes it harder to work out what you're spending (which is why it's almost never a 1:1 exchange rate, or even something like 1:10) and it feels like you're not spending real money at all, it's just points on your account. Although there are also legal reasons as well.

Lukums1 wrote: »

I got 10 bucks right now.

When they release crown crates another ( Discount Crown Sale ) will surely follow.

@Lukums1 really doubt it since a bunch of crown sales JUST finished and crates come tomorrow..

wayfarerx wrote: »

Sometimes I forget that I work in marketing and this kind of thing is not obvious to everyone. OP, you answered your own question in your first sentence:

Vorcil wrote: »

I've purchased 45k crowns.

absolutely savage

45K Crowns!!!

The lowered price is the official price. The marketing tactic is to lead people to believe that they have a limited time to get a deal, and must buy. It's a tactic used throughout the business world to get consumers to buy when they don't actually need, and sadly, it works very well. If the sale price became the normal, players would be waiting for that normal price to go on sale. And think about it, buying them on sale makes people feel as though they got a deal, even though the sale price is still ridiculously high. Treating consumers like cattle because people fall for it.

You purchased 45k crowns just during the sale


OMG why?

No wonder they're adding crown crates.
I have 31k but that's an accumulation from ESO plus, and I'll buy 5500 on a sale I question my own logic of buying 5500 or two during a sale considering my crown total now.