I just hashed out this idea with a few friends in a matter of minutes...and it could prove to be what saves PVP.
A new campaign where AP earning is disabled. A campaign in which AP farming is non existent and playing the map is absolutely necessary. Ideally, this would be a new 15 day campaign with a guaranteed 5 gold item reward for those in the winning faction who fall within the top 2% at the EOC and a new 30 day campaign with a guaranteed 10 gold item reward for those in the winning faction within the top 2% at the EOC.
Currently I don't feel as though there is enough incentive for a faction to come in first at the end of campaign. While I feel this is the case, I still believe there need to be campaigns where AP can be farmed....like the existing campaigns where it already happens and the people doing it just don't care about the map. The EOC rewards don't incentivize them enough to care. But leave it as it is.
This could aid in breaking up the zergs while giving the more competitive and strategic pvpers something else to do.
The only issue would be how to crown an emp without an AP system. I thought of perhaps a counter on keeps defended/captured. Resources are too easy to take to be able to include them. A true emperor would be present at the most significant of battles...keep defenses and captures....and not be spending their time in Imperial City or capturing/farming resources.
This is just a thought....but perhaps we could do a lot of good in PVP by moving a couple of campaigns in this direction. Post your thoughts.