Basically, the question is in the title.

Should alliance change be implemented in this game?

I personally believe that it should be, after initially being against it.

From talking with other ESO players, I feel like a once-per-character alliance change keeps everyone happy, because:

1 - This way, you can't change factions willy-nilly, based on whichever faction is dominating whatever campaign you play, ergo keeping credit-card warriors from jumping factions constantly.

2 - this will also allow people who have for whatever reason chose to change alliance one opportunity to do that; it could be something as complicated as having a feud with guildmates from that alliance, to something as simple as that you don't like the colors

I'm personally voting yes, and here is why: at console launch, I didn't know that Cadwell's silver & gold existed, and I was under the impression you only got to experience the storyline of whichever alliance you chose. My first character was an AD character, but I've came to be a DC player at heart, due to social relationships struck up with blue players. My main, however is still a yellow. I would very much like to have him change to being a DC character.

I also realise that I could just re-roll, and that it is not hard to grind EXP if you know what you are doing - however, I work 50+ hours a week and have many sporting commitments as well. For me to get a new toon to max would take months. Skill points, guilds, undaunted, research, mount speed etc etc are all ridiculously time consuming and I know for a fact that this game does lose people over this.

What say you?

[Edit to remove insulting content]