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Housing - How should it be monetized?

DaniAngione
DaniAngione
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Hello, my fellow ESO players!

It has been a while since I've brought myself to write my huge and useless walls of text here, but after a nice talk with a friend I decided to come up with a little poll.

I'll try to be short on this one - promise.
It's a simply question: How do you think should Housing be monetized?

Before we proceed, however, let's take a look into a couple of facts that we know:
  • We know that housing will be instanced but the houses themselves are spread all across Tamriel.
  • We know that we have a lot of different types of "houses" that will be offered to us: from simple Inn rooms and small cottages fit for a lone adventurer to big estates and castles that will likely be the home of wealthy characters or even guild halls!
  • We can probably assume there are going to be functionalities, features and a lot of customization for our homes.

With that in mind, let's talk about monetization.
First of all, we must be fair and reasonable. For that reason, I'm excluding the option that it should all be 'free'. ZOS employees deserve to eat, too.
So, the way I see it, these are plausible/possible models:

Layered Paywall X Full Paywall
The Layered Paywall would be a model where the Housing system is available for everyone that owns the base game but some parts of it are closed behind a paywall (store purchases). The best PRO argument for this approach is that Housing has always been an important and fun part of most TES games and so it deserves to be a part of the base game, since it's an "Elder Scrolls experience" that should be available to all. It's also agreeable that giving a little taste of it but closing the best parts of it behind a paywall is more encouraging and can be an incentive to purchases rather than closing it all from everyone not willing to pay. A Layered Paywall Model can be branched into different types which I'll explain soon.

The Full Paywall would be the standard DLC experience: everything related to Housing will be locked behind store purchases and you can only access the content by spending crowns. This can also be branched into three major types, which I'll explain.

Layered Paywall Types
These are the types of Layered Paywalls that could possibly come with Housing. Notice that these are considering 4 aspects of the Housing system: Houses (the properties themselves); Guild Halls (same as Houses, but for guilds); Features (Possible features we could access at home, these include storage, crafting, new stuff like farming, etc.); Aesthetic (Furniture, wall/floors, garden decoration, etc...) Also, please note that when I say something is available for 'free', I mean in terms of real money. Of course things will still have in-game gold costs and all that.
  • Limited Advancement: All 4 aspects are available for free but only in their earlier stages. Medium and larger houses and guild halls, better features and better aesthetic stuff are behind the paywall.
  • Limited Features: Access to all Houses and Guild Halls and Aesthetic stuff are available for free but the feature-content is limited by the paywall.
  • Limited Houses & Halls: Access to Aesthetic stuff and features is available for free but the properties themselves must be bought in the store.
  • Limited Aesthetic: Everything but the decorations and furniture are available for free. These, however, must be unlocked in the store.
  • Limited Features & Aesthetic: Same as above, but including features too.
  • Limited Guilds: Same as Limited Houses & Halls, but only applicable to Guild Halls and other major guild/collective features and aesthetic stuff.
  • Limited by Taxation: System is mostly free, but you have to pay taxes and upkeeps (store or not) to keep your stuff, otherwise you lose the property.

Full Paywall Types
  • Complete Package: a single purchase - like the other DLCs - that will unlock access to everything related to Housing.
  • Partial Package: several purchases that unlock different aspects or tiers of the Housing content. For example, "Unlock Pact Houses" would only unlock houses in the Pact regions, or "Unlock tier X furniture", etc...
  • Individual Purchases: everything related to housing is locked in the Store and each part and aspect of it is a different, individual purchase: each house, each piece of furniture, each feature, etc...

My opinion:
I would honestly be very happy with the "Layered Paywall - Limited Advancement" model. I think it is FAIR, allowing people to experience all aspects of housing, it is REASONABLE because it locks the best houses, furniture and stuff behind store purchases, which will certaily be good for ZOS' sales and it's FAITHFUL to the idea of Housing being an Elder Scrolls experience and as such available in the base game. Being able to taste it but not grasp it entirely would encourage sales and prevent disappointments (since you would know what you'd be buying because you can already have "lesser" versions of it.)
And finally, this model allows for a lot of variety in the future: store purchases for more furniture and stuff and rare drops for decorations. Getting a rare decoration to drop and not be able to use it because you have not purchased the Housing DLC would be terrible, but having access to basic homes would allow every player to experience it, run out of space and desire (and buy) bigger houses :D

That said, know that this is just plain speculation. Of course there are N possible ways to monetize it and I'm not claiming to have listed or thought about everything. It's just an approximate thinking of how would you like things to work. Also, please note that there is NO "None of the above" option because I'm limited to 10 poll options. Feel free to comment with other ideas and possibilities if you do not feel represented by any of the options :)

Without further ado, time to vote!
Edited by DaniAngione on September 13, 2016 6:13PM

Housing - How should it be monetized? 102 votes

Layered Paywall - Limited Advancement
29%
laurajfdesciviib14_ESOgresiacJar_EkDaniAngioneWolffenBloodseekerCalculated_RiskguulDerNachtfalterAlex_Lexfalcasternub18_ESOj3crowAsysEdziuAuricleBouldercleaveAdamBourkeRagdollMayraelAzaharys 30 votes
Layered Paywall - Limited Features
3%
ArmitasQUEZ420LaRoseNoireCryptical 4 votes
Layered Paywall - Limited Houses & Halls
3%
SurragardRhazmuzRajajshkaSeratopia 4 votes
Layered Paywall - Limited Aesthetic
6%
agabahmeatshieldb14_ESORustyfish101lillybitiRogue32MartoZerokIrondigger 7 votes
Layered Paywall - Limited Features & Aesthetic
6%
WuffyCeruleiHaruspexTaleof2CitiesDubhliamPreyfarOompuhmildlylucid 7 votes
Layered Paywall - Limited Guilds
1%
Reifxellink 2 votes
Layered Paywall - Limited by Taxation
4%
HatchetHaroBenevolentBowdEasily_LostAcsvfzuto40 5 votes
Full Paywall - Complete Package
32%
zergbase_ESOSunraMagic_DoogiesOmnisoulKelzanajedtb16_ESOThe_SpAwNSighoticDaraughKetarmishsubtlezeroub17_ESOelias.stormneb18_ESOLegolessschroed360timidobserverKatinasEnemy-of-Coldharbourlinoge63MarkusTheValiantNateAssassin 33 votes
Full Paywall - Partial Package
2%
kensan62_ESOJimmyaubrey.baconb16_ESO 3 votes
Full Paywall - Individual Purchases
6%
Diviniusstarlizard70ub17_ESOnine9sixzZzleepyheadAhPook_Is_HerethisisScoManOrjix 7 votes
  • Violynne
    Violynne
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    I wouldn't be surprised one bit if housing is only open to subbers. If everyone gets a house, it'll most likely be a 1 bedroom hovel with a fire pit and a 10 storage chest. Everything else will require real cash to improve.

    I'll wait and see to determine if I want a house, but at this stage, it's highly unlikely I'll have one. I'm just never around to enjoy it so I never see a purpose in it. In Skyrim, the only reason I got the house in Whiterun was so I could store things. Once I learned the barrels outside of the blacksmith shop didn't reset, I didn't even buy it in other games.
  • Khenarthi
    Khenarthi
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    Where does ESO+ subscribing fit in? Because that's what I will be doing, same way I access all DLC.

    I am hoping that home improvements at least cost in game gold.
    PC-EU
  • Cazzy
    Cazzy
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    All walls do are divide us :disappointed:

    876X0.gif
  • jedtb16_ESO
    jedtb16_ESO
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    Full Paywall - Complete Package
    i want a shack on a beach somewhere.... kenarthiis roost or auridon for preference.

    just tell me where i have to sign.
  • DaniAngione
    DaniAngione
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    Layered Paywall - Limited Advancement
    Khenarthi wrote: »
    Where does ESO+ subscribing fit in? Because that's what I will be doing, same way I access all DLC.

    I am hoping that home improvements at least cost in game gold.

    Duh!
    *smacks my own head*

    You're right, I completely forgot about ESO+.

    Ugh...
    Well, let's see... Giving my possibilities, I suppose we can assume that if the "Full Paywall" model is the one, then ESO+ subscribers would probably have access to it as any other DLC - or at least parts of it.

    But, of course, the existence of ESO+ adds a whole ton of other possibilities there, like a layered model with some layers unlocked by ESO+, only decorations unlocked by ESO+, etc, etc... and no poll options would cover them all.

    So I guess that we better just think of the simplest idea possible for ESO+ right now: full paywall unlock :)
    Cazzy wrote: »
    All walls do are divide us :disappointed:

    876X0.gif

    I agree, @Cazzy :(
    But we must face the reality that we're never getting housing for free :P

    But being optimistic, I don't think that in the case of Housing these walls will "divide" us. Not physically, at least - since the houses are in non DLC regions, I'm pretty sure everyone will be able to visit them and all that, regardless of owning the DLC or unlocks or whatever. The only limitation will be that, well, you won't be able to own your own house.

    But that's considering the "full paywall" idea. A "Limited Advancement" model, although a bit unlikely, would allow everyone to own houses without having to buy any DLC :)

    Edited by DaniAngione on September 13, 2016 6:37PM
  • idk
    idk
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    OP's models made my heads hurt.

    I fully expect all will able to buy the base home and the homes in some zones will be very reasonable.

    Unlocking more space to add to the base home will permit being able to add more decos and will be purchasable via gold or crowns. Players choice. A complete unlock of s home would be 1 to 2 million gold.

    ESO+ members could get a 10% discount for home and home expansion costs.

    Very straight forward model that permits home purchase via gold and offers a path for cash revenue for Zos.
  • Evergnar
    Evergnar
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    Honestly I don't think it matters to Zos one bit what the community wants when it comes to pricing or how it should be done. I think the style parlor, lottery boxes, and crown store in general have proved that.
    Edited by Evergnar on September 13, 2016 6:41PM
  • jedtb16_ESO
    jedtb16_ESO
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    Full Paywall - Complete Package
    OP's models made my heads hurt.

    I fully expect all will able to buy the base home and the homes in some zones will be very reasonable.

    Unlocking more space to add to the base home will permit being able to add more decos and will be purchasable via gold or crowns. Players choice. A complete unlock of s home would be 1 to 2 million gold.

    ESO+ members could get a 10% discount for home and home expansion costs.

    Very straight forward model that permits home purchase via gold and offers a path for cash revenue for Zos.

    how does home purchase for gold give cash revenue to zos?
  • DaniAngione
    DaniAngione
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    Layered Paywall - Limited Advancement
    Unlocking more space to add to the base home will permit being able to add more decos and will be purchasable via gold or crowns. Players choice. A complete unlock of s home would be 1 to 2 million gold.

    This was my first thought, but I hardly see it happening. It would be too difficult to balance the costs since there's a small population with millions of gold and a lot of people with not so much.

    If prices are balanced for the average player, some people would buyout all the content in a day and it would be considered a cheap/weak content expansion.

    If prices are balanced for the rich players, everyone would take months to buy a simple house and it would be considered a senseless grind aimed to encourage the crown buyout, AKA some would call it "P2W".

    So I don't think they'll risk giving both as an option, as this would create an "in-game" official Dollar-to-Gold ratio that is very dangerous for game economies.
  • IrishGirlGamer
    IrishGirlGamer
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    I think you left off an option: sub to own.

    Like crafting bags, I see this as a Zeni moneymaker.

    Valar Morghulis.

    Someday I'm going to put a sword through your eye and out the back of your skull. Arya Stark

    You're going to die tomorrow, Lord Bolton. Sleep well. Sansa Stark

    If you are neutral in situations of injustice, you have chosen the side of the oppressor. Desmond Tutu
  • The_Duke
    The_Duke
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    If full housing comes as a DLC I'll buy it. If it becomes sub based I'm out. I shouldn't have to sub for every little perk for a game that cost me $100 at console launch plus Ive purchased every DLC except the Hist. Plus the odd crown store sale purchase.

    I dont pve much so to spend $15 on 2 dungeons just to get Veli isn't worth it. Regardless of how OP it is in PVP.

    One of the appeals of this game was the fact that you didnt need to sub unlike DCUO where a sub was pretty much mandatory.
    The Duke

    Stamplar

    Guild leader of The Dukes. PS4
  • Cryptical
    Cryptical
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    Layered Paywall - Limited Features
    I'll go with layered - limited features, because new feature content will come along and if you buy it (a new dlc) then there should be housing accessories that come with it, but are not available if you don't buy the new feature content.

    Sorta like emotes and personalities. Emotes are base game, new feature content like the soth dlc come with a new personality that is added, but only those who bought the dlc receive it.

    Unless I misunderstood your categories.
    Xbox NA
  • Rohamad_Ali
    Rohamad_Ali
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    No doubt this will be expensive . My suggestion of ingame gold is pointless as we all know this will be most likely crown store material . So I have made my house the loft above the stables in Rawl'Kha . I sit on the balcony and watch people shop and look for lock boxes to appear . It doesn't rain often and the weather is generally warm . It has been my favorite place to sleep an log out for a long time .

    latest?cb=20150131023027
  • subtlezeroub17_ESO
    subtlezeroub17_ESO
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    Full Paywall - Complete Package
    Full access DLC please. I already pay $15 a month for everything else and I hate the idea of housing options gated by a cash shop when I already pay $15 a month for the game.

    Just lemme pay my subscription and get all of it please.
  • IrishGirlGamer
    IrishGirlGamer
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    The_Duke wrote: »
    If full housing comes as a DLC I'll buy it. If it becomes sub based I'm out. I shouldn't have to sub for every little perk for a game that cost me $100 at console launch plus Ive purchased every DLC except the Hist. Plus the odd crown store sale purchase.

    I dont pve much so to spend $15 on 2 dungeons just to get Veli isn't worth it. Regardless of how OP it is in PVP.

    One of the appeals of this game was the fact that you didnt need to sub unlike DCUO where a sub was pretty much mandatory.

    I doubt they would lock all housing behind a sub wall. I do think there will be some kind of benefit to subbing, though, like there is for the DLC.

    Valar Morghulis.

    Someday I'm going to put a sword through your eye and out the back of your skull. Arya Stark

    You're going to die tomorrow, Lord Bolton. Sleep well. Sansa Stark

    If you are neutral in situations of injustice, you have chosen the side of the oppressor. Desmond Tutu
  • DaniAngione
    DaniAngione
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    Layered Paywall - Limited Advancement
    I think you left off an option: sub to own.

    Like crafting bags, I see this as a Zeni moneymaker.

    True. As I explained a couple of posts above, I totally forgot about ESO+ ... My bad ^^"

    But we can assume that if it is just a single purchase DLC pack (like other DLCs) you probably can access it by subbing.
    As for not being a DLC and an ESO+ exclusive perk, I think that's unlikely. Maybe some benefit, as you've said. But not an exclusive perk.

    PS:
    Awesome choice of quotes for your signature, by the way :)
  • Tandor
    Tandor
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    To be honest, I don't really have a firm view on this except for two things.

    First, the whole concept of player housing should not be put behind a paywall in its entirety. It should be possible to buy the game and get at least an inn room for a limited gold outlay including at least sparce furnishings. If some advanced benefits in terms of larger houses or special furnishings are put in the Crown Store or offered to subscribers that's fine but at least let all players get one foot on the housing ladder without having to spend extra real cash to do so. Where gold expenditure is required it should not be excessive. I don't want player housing to take the form of a few mega rich guild traders owning the best houses while no-one else can even afford the worst ones!

    Second, I'm perfectly happy with the concept of paying rent to secure ongoing access but if you miss any payments you shouldn't lose the house, just the ability to enter it until you pay the current rent (but not arrears). Moreover, if you have paid real cash for the house (or anything in it) then it should be yours for keeps without ongoing rent payments or any threat of foreclosure.

    If I was asked for the perfect housing model which if implemented fully in ESO would make me a happy bunny indeed then it would be the EQ2 one. In my experience there is no better housing model around, and it is one that caters both for ordinary players as well as specialist house designers who create the most amazing layouts. The worst in my experience is LoTRO and I desperately hope that ZOS don't go down that route of selling us a house with barely a handful of "hooks" on which to hang the furnishings.

    I'm excited about player housing, but it really needs to be done well. The sooner ZOS start to share their ideas with us the better.
  • DaniAngione
    DaniAngione
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    Layered Paywall - Limited Advancement
    Tandor wrote: »
    First, the whole concept of player housing should not be put behind a paywall in its entirety. It should be possible to buy the game and get at least an inn room for a limited gold outlay including at least sparce furnishings. If some advanced benefits in terms of larger houses or special furnishings are put in the Crown Store or offered to subscribers that's fine but at least let all players get one foot on the housing ladder without having to spend extra real cash to do so. Where gold expenditure is required it should not be excessive. I don't want player housing to take the form of a few mega rich guild traders owning the best houses while no-one else can even afford the worst ones!

    This is pretty much the "Layered Paywall - Limited Advancement" which I also think it's the best way. Just in case, if you want to vote :)

    It's basically: the whole system can be accessed as part of the base game but better houses and furnitures and stuff will be behind a paywall. But basics of everything, small houses, Inn rooms, etc... should be there for everyone! :D

    Also, I agree with LOTRO's housing. I did like the idea of Neighborhoods (although they were better implemented in FF) but the houses themselves sucked. Very limited in terms of decoration, storage chests were fixed and ugly, etc...
    So yeah, I hope we don't go down the same path.
    Which was a pity, by the way... since their Outfitting (costume) system and Music system were the best thing ever. <3

    As for the best system... Well, EQ2 is nice but UO (old times) will always be the cherry in my heart <3
  • The_Duke
    The_Duke
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    DCUO had a decent model with lairs. I bought a few varieties for real .money and I was fine with that they also had one tyoe of free lair.

    All furnishings were ingame drops and could be bought and sold on the auction house. Later they added a purchase option to get bundles of things that were rare drops but you couldn't sell them in the AH. You could use real money to purchase banks, mail, auction house broker and different load out option mannequins types. The problem was when they introduced the Mainframe where you had to have the sub to access it.

    For as many terrible things DCUO did over the years they did a pretty good job on the lairs.
    The Duke

    Stamplar

    Guild leader of The Dukes. PS4
  • alexkdd99
    alexkdd99
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    Layered Paywall - Limited Advancement
    Not sure if anyone played star wars galaxies but the housing in it was the best I have ever seen. It would not fully work in this game as it was all sub based.

    I still can't believe they let that game go down the drain like they did, release one patch and lose majority of player base and never made the decision to revert that change was dumb.

    Back on point though I agree the limited advanced will probably be the direction they go with eso+ getting a little extra benefits. I really am skeptical as to how much things will cost in crown store though with how much a certain mount cost and the price of the banker and merchant.
    I very rarely buy cosmetics but I do enjoy having a house in any game I play.
  • Tandor
    Tandor
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    Tandor wrote: »
    First, the whole concept of player housing should not be put behind a paywall in its entirety. It should be possible to buy the game and get at least an inn room for a limited gold outlay including at least sparce furnishings. If some advanced benefits in terms of larger houses or special furnishings are put in the Crown Store or offered to subscribers that's fine but at least let all players get one foot on the housing ladder without having to spend extra real cash to do so. Where gold expenditure is required it should not be excessive. I don't want player housing to take the form of a few mega rich guild traders owning the best houses while no-one else can even afford the worst ones!

    <snip>

    This is pretty much the "Layered Paywall - Limited Advancement" which I also think it's the best way. Just in case, if you want to vote :)

    <snip>

    Well, I did say I don't have a firm view and while my qualifications to that may be "pretty much" one of your options, it isn't quite the same thing because the option relates to a Crown Store paywall only, and I'm not limiting my support to that as the paywall could relate to subscriptions or even gold purchases.

  • Legoless
    Legoless
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    Full Paywall - Complete Package
    My gold and Crown balances are pretty limited, so I'm hoping it won't be too pricey to get a castle...
  • NewBlacksmurf
    NewBlacksmurf
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    In game gold.

    Other options can apply with game gold as convenience but it should be in game gold primarily
    -PC (PTS)/Xbox One: NewBlacksmurf
    ~<{[50]}>~ looks better than *501
  • IrishGirlGamer
    IrishGirlGamer
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    Legoless wrote: »
    My gold and Crown balances are pretty limited, so I'm hoping it won't be too pricey to get a castle...
    In game gold.

    Other options can apply with game gold as convenience but it should be in game gold primarily

    I saw these two comments together and I started thinking ... wait, what would be a realistic amount to charge for a castle? You know, in-game gold.

    1,000,000,000?

    2,000,000,000?

    And what about upgrades?

    Think of the gold tempers you'd have to sell just to get a castle!

    Valar Morghulis.

    Someday I'm going to put a sword through your eye and out the back of your skull. Arya Stark

    You're going to die tomorrow, Lord Bolton. Sleep well. Sansa Stark

    If you are neutral in situations of injustice, you have chosen the side of the oppressor. Desmond Tutu
  • vamp_emily
    vamp_emily
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    Yes it is good to dream but don't get your hopes up too high. There is a good chance ESO will be charging you real money weekly, bi-weekly, or monthly for housing. If you want it furnished expect to buy things from the crown store.

    I don't think the average house/cottage will be too expensive but if you want something different or larger, then I am sure you will be paying more.



    If you want a friend, get a dog.
    AW Rank: Grand Warlord 1 ( level 49)

  • Cazzy
    Cazzy
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    Housing furniture have been datamined so you will most definitely need to furnish your house via crown store. I also still think they'll charge monthly crowns as rent for the property.
  • Lucius_Aelius
    Lucius_Aelius
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    None of those options support what I think they should do, which is have everything housing related be something that can be purchased with either in-game Gold or real money, whichever you want. It'll almost certainly be in the millions of Gold to fully furnish the best places, if not tens of millions, so most people will just buy it with real money and make ZOS a lot of money while at the same time you won't absolutely have to do that and can either go without or fork over the Gold.

    Taxes though are a terrible idea, there's no situation where it would be okay for a person's property to be taken away if they've purchased it, this is a game not real life and that would be a *** move which is entirely unnecessary since the economic factors which lead to property being reposessed in real life are non-existent in this game world.
    Daggerfall Covenant - Scourge (Xbox NA) - GT: Lucius Aelius - Lord - 648CP
    Lucius Aelius Aurelius - 50 Imperial Dragonknight - Centurion - Stam Tank
    Lucius Aelius Valerius - 50 Imperial Templar - Lieutenant - Mag Heal/DPS
    Lucius Aelius Regulus - 50 Imperial Nightblade - First Sergeant - Stam DPS
    Lucius Aelius Augustus - 50 Imperial Sorcerer - Corporal - Mag DPS
    Wags-His-Tail - 20 Argonian Sorcerer - Recruit - TBD
    Holds-The-Line - 40 Argonian Dragonknight - Recruit - TBD
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    Guildmaster - Wardens of the Covenant
    Group Leader - xpThe Guildxp
    Trader - Secret Sauce
    Trader - Elite Dungeoneers
  • JamilaRaj
    JamilaRaj
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    With utmost brutality. Those who willingly participate ZOS's scams deserve no clemency.

    Anyway, the "should be housing monetized to begin with?" debate is already over? Seems I have missed it.
  • Bryanonymous
    Bryanonymous
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    If the houses can't be purchased with game gold currency, the game will have sunk to a new low. The game needs more gold sinks to fight inflation. I propose after buying houses with gold, players also pay taxes on the property. Then they can sell housing cosmetics in the crown store, as we've already seen images of.
    Edited by Bryanonymous on September 13, 2016 9:08PM
  • Zolexi
    Zolexi
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    Layered Paywall - Limited Advancement
    Cazzy wrote: »
    All walls do are divide us :disappointed:

    876X0.gif

    Seriously just hit me right in the feels with that.
    "I thought what I'd do was, I'd pretend I was one of those deaf-mutes"...
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