Pardon my long-windedness.
One Tamriel will complete the "casualification" (credit
@Dominoid) of ESO. And that's a GREAT thing. But now it's time to focus on less on making ESO "playable" for the masses, and focus more on
replayability. Allow me to explain.
Every major change that Zenimax has made to
The Elder Scrolls Online in the past several years has largely been focused on redesigning and improving the game to cater to a wider audience, the same audience that left ESO in droves shortly after the PC launch in 2014. The Buy-To-Play business model conversion, the eventual launch of the Console clients, all of the great new DLC content, Veteran Rank removal, and now One Tamriel have finally brought ESO to a point where the masses can truly begin to enjoy this game on a day-to-day basis. I see this first-hand, every day, as the GM (and co-GM) of two different Trade Guilds, as an officer in a casual PvE community, and a fairly hardcore end-game PvE and PvP player - eight months ago, the North American PC megaserver felt deserted, and I struggled to find 2-3 new recruits for my guilds in a given week. I'm now being swarmed with dozens of new players on a seemingly-daily basis. This is an excellent sign for the health of the game. So for that, ZOS, I say, "kudos" - because many other MMOs in recent years have failed to see continued growth after two and a half
months, let alone two and a half
years.
But now that you've successfully begun to get new players to JOIN your game, I think it's about time that we address an issue that I believe has gone criminally unaddressed since Day One:
lack of proper & diverse in-game incentives.
In most other games, certainly in other MMOs, the "Achievement" systems have been used as a means to incentivize players to continue playing the game continuously, perform tasks both normal and strange, and grind out various things on a regular basis. Achievements have always been a way to keep players
interested between patch drops, or give players a reason to branch out of their comfort zones to unlock a cool thing (let's call it a "shiny") on their account.
But in ESO, the existing Achievement system has gone grossly underutilized, particularly with certain types of content. Let me offer some examples:
Daily/Solo -
There are so many opportunities to see the Achievement System improved for solo or daily-type content. Things like 100% Exploration and finding
all Lorebooks could have far more tied to them than a simple Title - How about Costumes, or a nifty "Explorer's Hat", for a start? Or how about Master Angler - let Master Fishermen & Fisherwomen (not sure if actually a word) unlock the ability to SKIN Rare or Epic fish for a higher chance at Perfect Roe! The possibilities are endless, but I'll point to the "Collections" achievements to make my point: currently, if you collect every trophy from random mob drops in the entire game, you get. . .well, basically nothing. A dye color. Great, I guess - but I can only use 3 Dyes at a time, and have one Title active. Can't a citizen of Tamriel get a cute little minipet for their troubles? Seriously. . .it takes FOREVER to get all of those darned trophies.
PvE -
In the One Tamriel patch, ZOS has added an entirely new category in the Achievement window for "Veteran Dungeon" accomplishments. Ignoring the borderline-insulting fact that "Trials" achievements have been left as a sub-category under "Normal Dungeons", we've actually begun to see some slight progress here. The new Shadows of the Hist DLC, as well as the vMoL achievement, have given us cool cosmetic skins that are actually somewhat enticing to chase after. There's still a
lot of room for improvement here, as I'd love to see new pets or costumes tied to some of these achievements (especially the "Complete All Achievements Associated With XYZ Dungeon" type things), and especially with some of the concerns related to all Trials & Dungeon loot being Bind-on-Pickup in Update 12, I fear that replayability of content, especially Veteran Trials, is being thrust further into jeopardy. But let me now move on to PvP.
PvP -
In PvP, there are very few "shinies" to be earned via in-game play. First, of course, there's the Title, Costume & Dye associated with Emperorship - which I think is perfectly adequate - but beyond that, there's really almost nothing to gain by regularly and continually playing in PvP. We get one new character title for every two AvA Ranks, and a new Dye color for every four. . .and that's it. Because of this lack of really any sense of meaningful progression, PvP in ESO has largely become "that thing you
have to do to unlock Caltrops", after which time you leave and never go back. And that's a shame, especially with the new improvements of Capturable Towns & Districts and the addition of Dueling. I'm sorry, but a new dye color every few months is not much of an incentive to keep playing - that's just the honest truth.
And this brings us to The Crown Store.
Look. Unlike some, I actually
like the Crown Store. Just look at my bank statements, the amount of money I've spent in there is just stupid. But I think we've reached a place that many players feared when it comes to in-game Cash Shops. Namely, there's a critical imbalance in how some content has been developed disproportionately for monetization
at the expense of the in-game experience.
Case-in-point?
Mounts.
Since ESO launched in late March of 2014, we have
never seen the addition of a single mount that can be attained via in-game play. You have your 3-4 basic horses from the Stables, and that's it. Mini-pets are almost as bad, with a mere 4-5 available via in-game play (Dwemer Spider, an Echalette, the Thieves Guild Jackal, the Imperial City Scamp & Hoarvor. . .and I think that's it) - but the lack of
any additional in-game Mounts is just ridiculous. Every fiscal quarter, ZOS has released anywhere from 3-5+ new mounts into the Crown Store for purchase, and yet not one of them has been added to the game to be attained through any means.
I get it, revenue is important - but by not allowing for
any way for a player to attain a "cool" or "alternative" mount in-game, even if it means you might need to grind and work at it for a bit, you're losing out on added playtime and a higher likelihood of subscription from a huge portion of the playerbase. There have been dozens of variants of Horses, Senches, Wolves, Guars, Bears, etc., added to the store - you're telling me that you can't add a simple re-skinned Wolf to a "Complete All Gold Coast Dailies 50 Times" achievement?
Or, more poignantly, you can't add that new "Alliance War Horse" mount from the PTS as a reward for PvP? Make that the reward for reaching AvA Rank 25, or 20, or 30, or whatever the heck you think is appropriate. Heck, if it was up to me, anyone who hits AvA Rank 50 should get a freakin' Chariot Mount - 64+ million AP is worth more than a Dye Color!
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Look. I've been playing ESO non-stop since mid-Beta. With the exception of Veteran Maw of Lorkhaj, I've basically accomplished everything this game has to offer: I've been Emperor, I've cleared vSO and vHRC and vAA progressions, I've done all of the PvE content, completed every quest in the base game and have all-but finished every DLC. I may very well be approaching the end of my in-game life cycle for ESO, but I still haven't quite had my fill yet. So I still login on a [mostly] nightly basis, looking for simple things to do to pass the time as I patiently await the story that will come with Clockwork City, The Spiral Skein & the like, and you know what? There's still plenty of those Achievements on the board that I haven't quite finished yet (I mean, heck, I still have some 40 million AP to go until AvA Rank 50) - and yet, I find myself struggling to see a reason to bother trying.
And I'm not alone in that - I get it, I'm a bit of a statistical outlier among the current playerbase. Most players aren't full-game completionist basket-cases like me! But for those less-total-completion-minded players, these sorts of incentives are even more important. Many of the players in one of my more casual-friendly social guilds are "one-trick ponies" - they stick to one type of content that they like, and that's it. They're questers, or small-group PvEers, or casual PvP players, and they stick to their thing and neglect much of the rest of the game. And I continue to watch them come and go - they pick up the game, play for 30-45 days, hit max level, finish their quests, get in a few PvP campaign weeks on Haderus, and then they're gone, having lost sight of any meaningful reason to replay anything they've already done once before. Why? Well, there's certainly more than one reason - but I think a big reason is the fact that they just don't have an incentive to try something new, or replay that dungeon they already cleared.
Give those players some carrots to work towards. Make some carrots harder to get than others, sure - vMoL, Emperorship, etc., these are all things that should remain difficult. But give players more of a reason to make an effort to chase those carrots. Give players a reason to replay your content more than once, content you've spent months dreaming up and developing. USE your Achievement System, and entice players to
keep playing after their first few weeks, because the longer we play, the more likely we are to subscribe, to spend money, and to bring our friends into ESO to do the same exact thing.
Signed,
Ixy
Ixtyr Falavir - Bosmer Nightblade - Daggerfall Covenant
Reya Falavir - Dunmer Nightblade - Aldmeri Dominion
Kaylin Falavir - Dunmer Nightblade - Ebonheart Pact
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Alyna Falavir - Dunmer Dragonknight - Daggerfall Covenant
Aernah Falavir - Altmer Templar - Daggerfall Covenant
Aranis Falavir - Bosmer Sorcerer - Daggerfall Covenant
Aerin Falavir - Bosmer Warden - Daggerfall Covenant
Rhys Falavir - Orc Sorcerer - Aldmeri Dominion
Rhiannon Falavir - Altmer Templar - Aldmeri Dominion
Nenara Falavir - Argonian Warden - Aldmeri Dominion
Neera Falavir - Orc Warden - Aldmeri Dominion
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The Ska'vyn Exchange - Guild Master
Vehemence - Officer
Nightfighters - Member
-
Ømni - Guild Master
(Retired)
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Moderator of /r/elderscrollsonline