It's kinda fair, I think. A lot of people work very hard to get these motifs in-game, it would be unfair to them if people could just buy it cheap from the store.
Most of mine are AD, and I think the AD motif looks bad. So no, I will not be paying 5k for it. I actually like the DC motif, but not enough to spend that much on it.
PC-NA - formerly, mommadani907Guild: Weeping Angels - Co-GMTwitter: @ Loralai_907 several Alt accounts....CP 1700+
Absolutely acceptable. It is cosmetic. And the motif pages are extremely cheap in game, too. If you don't want to pay between 2k and 10k per page you can farm them yourself and trade the repeated ones of your faction with people of the other factions.
Just so that everyone knows, my Altmer still can't have black hair. About a dozen of Altmer NPCs in the game have black hair. Just saying.
Meet my characters:
Command: Do the thing.
Zadarri, Khajiit Fist of Thalmor: The thing was done, as commanded. Durza gra-Maghul, Orc blacksmith: The thing was done perfectly, in the most efficient way. Tegwen, Bosmer troublemaker: You can't prove I didn't do the thing. Sings-Many-Songs, Argonian fisher: Sure, I'll do the thing... Eventually. Maybe. Aerindel, Altmer stormcaller: After extensive research, I've come to the conclusion that doing the thing would be a waste of resources. Liliel, Dunmer pyromancer: Aerindel said I shouldn't do the thing. Something about "resources". Gyda Snowcaller, Nord cryomancer: I will find a way to do it that won't waste resources and make Aerindel proud of me. Beatrice Leoriane, Breton vampire: I persuaded someone else into doing the thing. You are welcome, dear. Sahima, Redguard performer: Doing the thing sounds awfully unpleasant and really not my problem. Ellaria Valerius, Imperial priestess: I'll pray to the Eight for the thing to be done, if it is Their will.
If you don't want to pay between 2k and 10k per page
You must know of cheaper guild stores than I do.
Go to rawlkha or other trading hubs. I always see tons of people mass spamming zone chat trying to desperately off-load the alliance motifs. All the serious crafters already have them and they have no more buyers. Now they are dropping prices to entice those of us who dont really take crafting seriously but wouldnt min having those motifs. Ive seen some go for as cheap as 2-5k a piece. 10k tops. 15k for greedy people selling chest/pants motifs since they are the biggest part of the look.