Nope, don't know yet

Last ESO Live they said they were still finalising the prices. No sign of them in the most recent press release, either. We will have to wait and see...

Haven't seen anything so far, but very interested as well.

What's the pricing on PTS (I know that is most probably going to change)?

They really need to focus on the lower Crown price range. I mean, for 700 crowns you can buy a pet, so changing hair colour should be a fraction of that price... I hope they focus on selling massive amounts of tokens at a very low price rather than a few token at a (embarrassingly) high price.

There have been far too many embarrassing cash grabs in this game.

Really hope they don't do like they did with the 4K senche and keep the price under wraps until release because they plan to make it super high!

I think it's safe to assume the price is going to be super high. All along people have been begging them to make it super high to deter FOTM gameplay. Blame your fellow players for the steep costs. Why would a business turn down requests from its customers for higher prices? On the other hand, what customer would actually ask for higher prices? I don't get people, especially gamers. Just on principle, why would you ever ask for higher prices? It's mystifying to me.

I think the prices will range somewhere around 1500 to max 2500 crowns for a race change. Not many people have a higher willingness to pay and they surely want to make as much as money as possible. Which is why they should be aiming for a price that still lets a big chunk of the players the option to buy it. With a price like the dromathra senches they wouldn't get enough sales compared to a lower price, resulting in less money overall because most people simply wouldn't buy it.

Anything above 100 crowns for appearance change will be usury. Don't care about race change personally.