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Is the cost of Crown Store items just "Too Damn High" ?

  • pronkg
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    NobleNerd wrote: »
    There are a few items in the Crown Store & and I stress.... a few that I would actually purchase, but not at the cost they are offering them at! Nord Hero Armor for almost $20.00? Most armor skins in other MMOs are like 1/2 that cost!

    I just think that ZOS would get more people purchasing items if they lowered the base price of almost 80% of the ones being listed and then threw in a few sales each month for the slower moving items.


    League of legends sells skins for more than that.
  • Brrrofski
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    YES!
    I sub and still find it ridiculous.

    The game cost me £45. The nord hero costume is £15.

    A costume is a third of the price of the entire game.

    A third.
  • Duiwel
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    I was going to comment yes, because imho it is too high, but then your question changed from the thread title to compared to other MMO's.

    Compared to other MMO's it's either the same price or cheaper.

    Especially compared to WoW & GW2... even GW1.

    So in conclusion while I do think the items are too expensive ( bought a Markarth Beardog last night the moment it was released, since I have been waiting for it for weeks ), but I did feel that 700crowns was too much for one pet.

    Still bought it though because we live in an era of : "This is expensive, I really don't need this, but what the hell I'll buy it anyway...
    @Duiwel:
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  • LBC_Demon
    LBC_Demon
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    YES!
    I would spend more money on crowns overall if prices on the crown store were cheaper and there were more things.

    I have been wanting a cool mount but I find it hard to justify $20 for a mount. I bought the Dardric Goat beacuse it was 400. I would buy a rat too if they were 400. I would buy a mount for 700-1000. I would buy the Nord Hero costume for 1,100.

    I don't have a problem paying more money than I currently do. I just need that money to be justified.

  • BlackEar
    BlackEar
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    NO
    NobleNerd wrote: »
    There are a few items in the Crown Store & and I stress.... a few that I would actually purchase, but not at the cost they are offering them at! Nord Hero Armor for almost $20.00? Most armor skins in other MMOs are like 1/2 that cost!

    I just think that ZOS would get more people purchasing items if they lowered the base price of almost 80% of the ones being listed and then threw in a few sales each month for the slower moving items.

    Most armor skins in the crown store is half that price.. So what you are saying is actually that ESO's price are not more expensive than others.
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  • MornaBaine
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    YES!
    Honestly, I really didn't have a problem with Crown Store prices until I saw the 2,000 "crown" price of the Nord Hero costume. It's ONE costume, not a pack of four, which I might have considered for 4 good looking Nord costumes. But because it's the super special costumes based on the one in the trailers it's 2,000 crowns all by itself??? *insert my disgusted eyeroll here* Yeah, that was a new low.
    PAWS (Positively Against Wrip-off Stuff) - Say No to Crown Crates!

  • MornaBaine
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    YES!
    babylon wrote: »
    People buy it. If no one paid 1000 crowns for an extra 10 slots of inventory, that half price special would become the new base price. If people didn't pay 2000-3000 crowns for mounts, the cost would drop. But enough people do buy such things to put little or no pressure on the current prince model.

    WAIT Wait wait.....that 1k crowns is just for 10 slots? I assumed it was a full inventory unlock...thats over priced AF

    It is overpriced - that's my pricing issue with the Crown store - bag/bank space seems completely overpriced both in game with gold and at the Crown store.

    Just 10 slots isn't a lot for that amount of gold or real money (Crowns).

    Maybe they should next think about selling us a cute little pack guar to follow us around with tons more bag space on it. When we get player housing we could have a stable and keep like 50 of them hanging around :3

    Yeah bank space pricing both with in game gold and crowns is beyond ridiculous as well. I bought another account for less! LOL
    PAWS (Positively Against Wrip-off Stuff) - Say No to Crown Crates!

  • ThatNeonZebraAgain
    ThatNeonZebraAgain
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    NO
    Having higher prices in the Crown Store helps keep the in-game economy/currency (gold) relevant.
    Gore-of-the-Forest Argonian Nightblade
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  • NobleNerd
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    YES!
    pronkg wrote: »
    NobleNerd wrote: »
    There are a few items in the Crown Store & and I stress.... a few that I would actually purchase, but not at the cost they are offering them at! Nord Hero Armor for almost $20.00? Most armor skins in other MMOs are like 1/2 that cost!

    I just think that ZOS would get more people purchasing items if they lowered the base price of almost 80% of the ones being listed and then threw in a few sales each month for the slower moving items.


    League of legends sells skins for more than that.

    When you compare the cost of RP to $ spent and the cost of the skins I really am not seeing how your statement is true.
    http://leagueoflegends.wikia.com/wiki/Champion_skin/Available_skins
    http://leagueoflegends.wikia.com/wiki/Riot_Points

    I do not play LoL so I am just going by the website posts, but either way it is more than the costumes in the Crown Store that seem over priced. Let's not just focus on one type of item.
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  • NewBlacksmurf
    NewBlacksmurf
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    YES!
    We all see the posts of those who say, they would literally pay "insert some ridiculous amount of crowns" for XYZ.

    ZOS tests the water, and people pay.

    Just don't buy....yes, you will miss out but other than suggesting to ZOS, that a specific item is too expensive for you, there is nothing else to do.

    I wont be purchasing the latest item, because 2k crowns IMO is too much, but even the mounts for 1500 to 2500 are too high.
    Its your money
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  • Samsayia
    Samsayia
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    YES!
    Since everyone already corrected Vox about whether the nordic armor will stay in the cash shop or not and continue to sell, I'll leave that issue alone. Whether it did or not doesn't really change my point about what IS the point of a cash shop.

    It is still more profitable at an economy of scale because it's an MMO. They get a LOT of people in one place. I don't know what the total player count for the game currently is, but just say they have a one million players. They'd make a lot more money if each of those one million players put in $2-3 in the cash shop for cheap make up, extra color dyes, costumes, hats and capes, things that make your weapon glowey glow even when you don't have it in your hands etc and etc. Than if only a small percentage of them shelled out a lot of money for high priced costumes.

    Many people would like to think that the few who throw a lot of money at ZoS can equal out to the power of the masses but they're just too heavily out numbered. The type of player that pays for digital makeup are the type of players that ZoS banks on over time. The people that in a year of playing ESO will find themselves having spent $300 on stuffs. (I'm not exaggerating. You'd be surprised how $25 for crown packs here and there suddenly adds up at the end of the year.)

    I stand by that they're doing the cash shop jig wrong.

    Imagine if ZoS put out FIVE hairstyle packs and charges $3 per pack. You could have 2-3 hairstyles a pack, so they have to invent 10-15 hairstyles total. Out of the 1 million players you have, say only HALF of everyone buys ONE pack that contains the hairstyle they want the most. You have yourself $1.5mil. This includes programming a feature in the game that lets people change up their hair, preferably in the GUI and not at a salon or something. (And if we can dye our armors every color of the rainbow I don't think it breaks lore to change up hairstyles either.) Digital make up like face paints and hairstyles are quick and easy to produce compared to costumes. That's the whole point. Small things that add up.

    :/ Economy of scale. Work the digital makeup scene ZoS. People will turn up for dem hairstyles and hats.
    Edited by Samsayia on January 29, 2016 6:08PM
  • Artjuh90
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    Vox wrote: »
    Artjuh90 wrote: »
    Vox wrote: »
    Samsayia wrote: »
    Vox wrote: »
    No. If people are willing to spend the money on cosmetic items then I think they should be highly priced (maybe not as much as a DLC for a costume) but certainly a lot more than just £5 worth or something.

    I'm sorry but that is just a ridiculous argument.
    It has nothing to do about willingness to spend.

    It's about "is ZoS making money" off of the cash shop in a way that doesn't off-balance the game somehow. Money that will keep this game going strong. With items as highly priced as they are I doubt they're making what they could be. As I said in my previous post cash shops bank on cosmetics only when it becomes an economy of scale and other people, like Nexon and Valve have proven this. Lots of cheap digital makeup for low prices are pennies that add up to dollars that add up to a ridiculous amount of money.

    Releasing one heroic nord armor that doesn't stand up to quality for $20 is asinine and once the "release" period is over I doubt it will continue to sell. Try to look at what Valve did with their hats project or how much money Nexon makes off of color dyes and try to tell me that it's not an economy of scale.

    ZoS is doing the cash shop jig wrong :/

    Yeah the nordic armour wont sell after its 'release period' because it is a limited offer. Please do research before replying and calling my argument out when yours is factually incorrect.

    please look back the previous eso live. they actually stated even if a item is limited it does NOT mean it won't return into the crownstore. so your aregument is incorrect sorry.

    Please look back to the previous eso live and listen to their wording correctly. They stated if an item is limited it does not mean it wont return to the crownstore. This does not imply that every single limited item is going to be featured again. Therefore your argument is incorrect too.

    we mean the same thing from a different angle. but we are actually saying the same
  • Artjuh90
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    I wouldn't mind so much about Crown price, if the Crown packs were cheaper. I usually get the 5500 pack when I do buy them, so if they made it cost $29.99 as an example, I would buy it a lot more frequently, thus leading to a lot more Crown Store purchases from me.

    doesn't matter if they make 5500 from 40 to 30 or just make prices of the items in store cheaper it's the same thing. xD
  • Elloa
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    NO
    I 'd rather Zenimax to charge a lot for cosmetic items and sell DLC for a reasonable, democratic price that everyone can afford.

    Its okay that the costume and pets are costly. They should be considered as a "kickstarter campaign" Do you want to support Zenimax? Yes? Then buy crown or a ESO+ membership and use your crown as you want. Indulge yourself! And you will help the game to gain money and produce more content for everyone.

    You don't want or can not afford to support Zenimax? Well you can choose to not buy anything but still enjoy the base game.
    Edited by Elloa on January 29, 2016 6:15PM
  • Artjuh90
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    Elloa wrote: »
    I 'd rather Zenimax to charge a lot for cosmetic items and sell DLC for a reasonable, democratic price that everyone can afford.

    Its okay that the costume and pets are costly. They should be considered as a "kickstarter campaign" Do you want to support Zenimax? Yes? Then buy crown or a ESO+ membership and use your crown as you want. Indulge yourself! And you will help the game to gain money and produce more content for everyone.

    You don't want or can not afford to support Zenimax? Well you can choose to not buy anything but still enjoy the base game.

    the point is most people don't mind if a DLC is a bit more pricy. you get content for it and will enjoy it longer and there is ALOT more work into it. the problem I see and others that ZoS is increases their prices in the shop by quite alot. from mount of 900 crowns now if they release a new mount they cost 2.5 k crowns (looking at you polar bear) and costumes sets of 3 outfits for 700 now a new armor sets got for single outfits for 700 and a "special' outfit which isn't even visual that great going for 2k. so you could call that "special" outfit is almost 10x the price of old outfits
  • Sharee
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    NO
    If the crown store items sell, then the price is not too high.

    If the items weren't selling at current prices, the prices would have been lowered already, which they weren't.

    Thus, the prices are not too high.
  • Artjuh90
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    Sharee wrote: »
    If the crown store items sell, then the price is not too high.

    If the items weren't selling at current prices, the prices would have been lowered already, which they weren't.

    Thus, the prices are not too high.

    there will always be whales. so yes something can be overpriced
  • Sharee
    Sharee
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    NO
    Artjuh90 wrote: »
    Sharee wrote: »
    If the crown store items sell, then the price is not too high.

    If the items weren't selling at current prices, the prices would have been lowered already, which they weren't.

    Thus, the prices are not too high.

    there will always be whales. so yes something can be overpriced

    If there are whales that make selling an item possible despite a high price, then the price is not too high.

    The only deciding factor determining whether a price is too high is the willingness of someone to buy it.


    [edit] that was too simplified. The deciding factor is how much money do we get from this item at this price point. Do we get more money if we lower the price or not. There are people making living from calculatios like that. All we can say from out viewpoint is this: if ZOS has not lowered a price recently, then that price was/is not too high.
    Edited by Sharee on January 29, 2016 6:27PM
  • Kaliki
    Kaliki
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    Sharee wrote: »
    If the crown store items sell, then the price is not too high.

    If the items weren't selling at current prices, the prices would have been lowered already, which they weren't.

    Thus, the prices are not too high.

    I agree.
    The Crown store is there for people to spend money on fluff or convenience items and apparently there are plenty of people buying them.
    Selling those items is very easy money for ZOS and I am happy those costumes and skins sell at high prices because that money will keep the game going.

    I personally prefer spending 20 $ on a good steak though instead of a mount. :smile:
    - Templars: Slower by Design® -
  • eventide03b14a_ESO
    eventide03b14a_ESO
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    NO
    If it was too high people wouldn't buy them and they would have to lower the price. These threads are useless because ZOS is not going to change their marketing strategy just because people complain on the forums. The only way they are going to change the prices is if people stop buying their items. If you don't like the prices boycott it and and don't buy them.

    Full disclosure I did buy the Nord Hero costume just in case, but I will probably never actually use it.
    :trollin:
  • eventide03b14a_ESO
    eventide03b14a_ESO
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    NO
    Kaliki wrote: »
    Sharee wrote: »
    If the crown store items sell, then the price is not too high.

    If the items weren't selling at current prices, the prices would have been lowered already, which they weren't.

    Thus, the prices are not too high.

    I agree.
    The Crown store is there for people to spend money on fluff or convenience items and apparently there are plenty of people buying them.
    Selling those items is very easy money for ZOS and I am happy those costumes and skins sell at high prices because that money will keep the game going.

    I personally prefer spending 20 $ on a good steak though instead of a mount. :smile:
    The mount will last longer though.
    :trollin:
  • Artjuh90
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    Sharee wrote: »
    Artjuh90 wrote: »
    Sharee wrote: »
    If the crown store items sell, then the price is not too high.

    If the items weren't selling at current prices, the prices would have been lowered already, which they weren't.

    Thus, the prices are not too high.

    there will always be whales. so yes something can be overpriced

    If there are whales that make selling an item possible despite a high price, then the price is not too high.

    The only deciding factor determining whether a price is too high is the willingness of someone to buy it.


    [edit] that was too simplified. The deciding factor is how much money do we get from this item at this price point. Do we get more money if we lower the price or not. There are people making living from calculatios like that. All we can say from out viewpoint is this: if ZOS has not lowered a price recently, then that price was/is not too high.

    i think if i see the forum and going on my own feeling if they priced the outfit maybe a bit higher as normal outfits because it's special like 1000. their sales would have increased by alot. i see alot of people here stating they are not buying it. so if their sale drops by 50% or more it's overpriced. first they make less money 1000x 2k is less then 5000x 1k for example (don't have numbers ofcourse). and they annoy the community and if they keep things like that up the same community is less willing to spend more in the future cutting sales again
  • Acrolas
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    ZOS isn't really "making" money on a single crown purchase, though.

    They're making casual sales on crown packs year-round, but their biggest spike was Black Friday. The people most likely to buy the premium items - both content and convenience - already bought the crowns on sale, and multiple packs of them.

    So it's not a $20 costume for them. The 40% off sale price on the 5500 pack made crowns ~$0.45 apiece, so the costume is $9. If you bought the 3000 pack, it's ~$0.56, or $11.16.


    So it's more that ZOS knows that they sold a lot of crown packs on Black Friday and can justify the cost relative to the amount of total crowns floating around in accounts.
    signing off
  • Sharee
    Sharee
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    NO
    Artjuh90 wrote: »
    Sharee wrote: »
    Artjuh90 wrote: »
    Sharee wrote: »
    If the crown store items sell, then the price is not too high.

    If the items weren't selling at current prices, the prices would have been lowered already, which they weren't.

    Thus, the prices are not too high.

    there will always be whales. so yes something can be overpriced

    If there are whales that make selling an item possible despite a high price, then the price is not too high.

    The only deciding factor determining whether a price is too high is the willingness of someone to buy it.


    [edit] that was too simplified. The deciding factor is how much money do we get from this item at this price point. Do we get more money if we lower the price or not. There are people making living from calculatios like that. All we can say from out viewpoint is this: if ZOS has not lowered a price recently, then that price was/is not too high.

    i think if i see the forum and going on my own feeling if they priced the outfit maybe a bit higher as normal outfits because it's special like 1000. their sales would have increased by alot. i see alot of people here stating they are not buying it. so if their sale drops by 50% or more it's overpriced. first they make less money 1000x 2k is less then 5000x 1k for example (don't have numbers ofcourse). and they annoy the community and if they keep things like that up the same community is less willing to spend more in the future cutting sales again

    You have to consider that ZOS has specialists on the payroll whose job is to determine what pricing will yield the best income (sometimes called "product optimization manager").
    I wouldn't dare to assume i am better able to determine the correct price point than they are, especially considering all the internal data that is available to them, but not to me.
  • NTclaymore
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    NO
    Now, Its hard for me to jugde since my personal use of the crownstore is very limited. Why would I want an armor skin when I spend so much time being able to mix and match all diffrent armorstyles together to make my armor just right?
    Anyways. I would argue that the price is right since people are buying it. Money speaks more than forum threads. Too expensive? dont buy.
    About something non-cosmetic as backpacks and to some extent mounts i would say its reasonable that they are heavy priced to make sure that the gold option is an option that just dont feel stupid.
    The DLC pricing isnt bad either but I would rather pay a sub than buy them. why?
    I wanna support the game! I however do not support any noncosmetic items that cannot in some form be optained ingame.
    Entire point in this is: Money speaks louder than words. Too expensive? dont buy it.
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    swept from his divine head, and all Mundus was shaken.
  • Samsayia
    Samsayia
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    YES!
    Sharee wrote: »
    You have to consider that ZOS has specialists on the payroll whose job is to determine what pricing will yield the best income (sometimes called "product optimization manager").
    I wouldn't dare to assume i am better able to determine the correct price point than they are, especially considering all the internal data that is available to them, but not to me.

    You may not have worked in an office setting. From experience I can tell you that people who should be "experts" and have gone to college for business do NOT automatically mean the business situation will improve or be good in a company. As someone who has both gone to college and worked in offices you'd be shocked how much personal attitude on things determines more of what happens than "expertise."

    I don't assume their business people know what they're doing. I'd assume that if the head decision maker decides something they can get it done in a snap. THAT'S more of what they do in said office setting. If it were true that just because they hired business people they know more of what's a better idea of what to do than someone who didn't go to college is assume that the business people they hire either have full decision making power OR have more common sense than a majority of people.

    It's just not the case that them hiring business experts changes anything. Sony, hell a lot of companies, would be a wholly different companies if that were true. Look at any industry across the board and take a good question about why companies make horrible decisions. *** bought an airliner. Microsoft released the kinect for Xbox. VR HMD's are trying to get ready to release for $600 a piece with no good video games prepped for it. Latest Tomb Raider game released IN THE SAME WEEK as Fallout4. Bad decisions get made all over the place no matter the amount of business people hired or money dumped into it.

    It comes down to leadership in the office setting. Expertise means absolutely *** if they have no sensible, smart person leading them.

  • Samsayia
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    YES!
    So hence, listening to player voices is up to someone who can sensibly weed through the *** to find the good ideas out there and balance that with "okay how can we do this and not make more problems than it would solve," sort of thinking. The cash shop is a business model, not a matter of opinion. They're trying to do their own take on the cash shop by releasing a few high priced items, and then focusing efforts on DLC releases.

    The question on the table really should be more of a: Do we want to make money off the cash shop, or just focus all efforts on DLC sales?

    Doing both may not be viable for their resources. So head decision maker went with DLC focus because they don't want their game to be known as a cash shop pay to win *** and that's a legit concern when reputation is part of what draws people in. Higher quality DLC will bring in more new players and base game sales than what they could make in the cash shop. They need good DLC because that is what determines how many people actively play their game.

    My suggestion to them is that they can still pull some cheap stuffs in their cash shop and rake in more OVER TIME. They put all this effort towards one low quality nordic hero armor when I'm thinking the player base just wants more hairstyles and hats and make up and capes. People will pay pennies for digital make up that will add up to a nice chunk of money that they can put back into their DLC and bolster it more. Expensive costumes is JUST not the way to go if they're going to be doing the digital make up scene.
  • Emma_Overload
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    YES!
    The DLC are fine, and I buy them frequently, BUT.....

    ... the cost of CONSUMABLES is ridiculous!


    ZOS, I will NEVER pay what you are charging for things like Horse Lessons and XP Potions. Never, ever, never! It costs something like $150 to completely level a character's horse riding skills... that's crazy! You would have to charge 10% of that price for me to even consider it.

    Edited by Emma_Overload on January 29, 2016 7:29PM
    #CAREBEARMASTERRACE
  • NobleNerd
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    YES!
    Samsayia wrote: »
    So hence, listening to player voices is up to someone who can sensibly weed through the *** to find the good ideas out there and balance that with "okay how can we do this and not make more problems than it would solve," sort of thinking. The cash shop is a business model, not a matter of opinion. They're trying to do their own take on the cash shop by releasing a few high priced items, and then focusing efforts on DLC releases.

    The question on the table really should be more of a: Do we want to make money off the cash shop, or just focus all efforts on DLC sales?

    Doing both may not be viable for their resources. So head decision maker went with DLC focus because they don't want their game to be known as a cash shop pay to win *** and that's a legit concern when reputation is part of what draws people in. Higher quality DLC will bring in more new players and base game sales than what they could make in the cash shop. They need good DLC because that is what determines how many people actively play their game.

    My suggestion to them is that they can still pull some cheap stuffs in their cash shop and rake in more OVER TIME. They put all this effort towards one low quality nordic hero armor when I'm thinking the player base just wants more hairstyles and hats and make up and capes. People will pay pennies for digital make up that will add up to a nice chunk of money that they can put back into their DLC and bolster it more. Expensive costumes is JUST not the way to go if they're going to be doing the digital make up scene.

    Not sure how this whole topic became revolved around the one costume item that was recently put into the Crown Store, but my focus is more on the growing number of items in the store that are overpriced compared to similar items in other MMO's stores. I really feel like whoever is doing their marketing is heading into a slippery slope and has lost touch with the player base.

    As stated in a post, there was a good influx of Crowns because of the holiday sale. That is great, but it also creates a false positive when it comes to the actual perception and desire of players to spend on a regular basis in the store. As March roles around we will see who is willing to keep spending $$ on the Crown Store at the pricing they are setting.

    I can say I was shocked to see TG at only 2,000 Crowns, but then I read thru the content and realized it offered slightly less in content than Orsinium. Good news is we are getting a new Trial (raid) for the end game PvErs!
    BLOOD RAVENS GAMING
    ~a mature gaming community~
    Website
    DISCORD
  • Potenza
    Potenza
    ✭✭✭✭✭
    NO
    No - the price of gold tempers sold by players is too damn high.
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