I was wondering if there is actually any significant penalty to dying (I don't mean the marginal armour repair costs).
Why do I wonder? Because if there's no real penalty, this is a great stimulus to suicidal DPS builds and tactics and a major disincentive for more tanky builds.
You're better off getting killed 10 times for two kills than 0 times for one? In all I don't think that's beneficial to PvP. Would a more severe death penalty (AP, probably) be something worth considering?
Please stop making requests for game features. ZOS have enough bad ideas as it is!