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Zeni please do more to encourage smaller scale open world pvp (not arena)
I realize as a faction vs faction game this is hard to do. In shadowbane they did this with mines. Mines were points of interest that your guild (SB was a guild vs guild pvp game) could claim for 20ish hours (until they went live again). The gave resources that were used to create the best armor/weapons. They had like a 2 hour window once they went live for a guild to claim it. Multiple mines would go "live" at the same time around the map. Mines would run during prime time (like 6p to 11p est..) every night.
This is a decent game. But it could easily be a great game. But having a mix of small and large scale pvp would definitely go a long way. If arena is the only plan you have for achieving this I will be saddened.
For anyone who enjoyed Shadowbane or the concept of guild vs guild conquest pvp mmo's.. check out Crowfall. Likely about a year away.