Please Zenimax, bring back loyalty reward program for ESO Plus members. I'm sure that ESOTU player community would appreciate it.
"Welcome to Arrille's Tradehouse. I barter for goods or coin. I also have a small selection of spells for sale. No credit. You want a little advice? That's free. That's ALL that's free. Would you like to hear about our most popular potions? Our most popular scrolls?"