Via a special offer, anyone who purchases and activates the PC/Mac version of The Elder Scrolls Online by 6/30/14 (11:59pm UTC) will have the opportunity to transfer their character(s) to either console version when they are released. The offer will allow you to begin playing immediately on the PC/Mac, and then add the PS4 or Xbox One version and transfer the character(s) you have created and developed. And, you don’t have to pay full price for the game twice. For 14.99 EUR/12.99 GBP/ 20.00 AUS, eligible PC and Mac players will have the option to add a full, digital version of ESO on either the PS4 or the Xbox One with your character transfer(s), and another 30 days of included game time.

What @phairdon is trying to say is: No, you need to start from scratch.

I think the game is worth playing on the PS4, but if you are counting on your PC characters being there and do not want to start over, you might feel differently.