So basically a great deal of us have played other games with similar options. I witnessed first hand how much people are willing to pour money while playing Neverwinter. Here are some ideas; Add mounts (Dragons, Wolves, Bears, Pumas, Rhinos, even dinosaurs). Pets are always a hit but add many more and the more menacing they look the better. Add equipment packs (Items that dramatically increase movement, and some that illuminate to make your character stand out)