I've played f2p and b2p games before, and I've seen the good and bad of them. Because of that, I'm on the fence about how it will work out with ESO.
That said, the current 'incentives' I'm seeing for subscribers dont seem like enough. You're giving a monthly allotment of 'crowns' for use on the cash shop - that's fine, but to be expected considering we're shoveling money your way every month and will only be seeing intermittent updates. You're giving a 10% boost to experience, gold, and inspiration gains and reducing research times by the same amount, that's a nice boost for subscribing as well (though certainly not groundbreaking, IMO).
The problem is that anyone who subscribes after the tamriel unlimited release will get the same perks, whether they've been around for a year now like some of us have, or whether they're just getting into things. That is what I have an issue with.
You're losing loyal subscribers by the hundreds if these forums are anything to go on, I think that could be remedied by providing something unique to players who have had a subscription prior to the release of tamriel unlimited (something that is -not- provided to players who only subscribe after that release).
I have a few suggestions on what these perks could be, but any new ideas I'm sure are welcome. I just hope zenimax doesnt completely turn away from those of us who have been loyal customers and intend to remain such.
Some ideas for pre-unlimited subscriber perks:
1. A free, one-time name change token usable on any character on your account. Obviously a paid name change is something that would do well in the cash shop, but offering the service for free (even if only a single use) to prior subscribers is a fairly nice and harmless perk.
2. Reduced gold costs for certain ingame features. Mounts are the thing that comes to mind first here, but reduced repair costs, wayshrine recall costs, or general vendor costs would also work (hell, maybe all of them).
3. A unique VIP (Let's call it "Ambassador") area that only pre-unlimited subscribers can access, perhaps a seperate area for each alliance. These ambassador areas could provide free teleportation to major areas of tamriel, a collection of crafting vendors and stations, dye station, cash shop npc, so on and so forth in a conveniently accessible location for these players (not to mention a way to get away from the free players). I'm thinking something like the VIP area in SWTOR, or the captain's table in star trek online.
I'd also say add a set of crafting stations to this area that allow the creation of an 'alt' set of gear that boosts experience gains, so that players with access to the vip area are able to make gear that helps their alts (or possibly mains) level faster. Something with set bonuses like: (2) +10% exploration experience, (3) +10% experience gain with skill lines, (4) +10% additional experience from killing enemies, (5) +20% additional experience gain while in a group.
4. Titles, dyes, costumes, mounts, and other cosmetic items unique to pre-unlimited subscribers, something a player can put on or use to say "I was here from the start".
In most other games, these kinds of features are beta-tester rewards, but they're just as fitting here I think.
@ZOS
PS4 / NA
M'asad - Khajiit Nightblade - Healer
Pakhet - Khajiit Dragonknight - Tank
Raksha - Khajiit Sorcerer - Stamina DPS
Bastet - Khajiit Templar - Healer
Leonin - Khajiit Warden - Tank