I like very much the cinematic experience that swtor-dialogs provide and I miss them a lot in ESO. I think the dialogs in ESO diverge way too much from the overall beauty and detailed world that ESO has to offer; the dialogs are just too simple and "boring" (i'm always skipping and don't care much anymore about the content, although i have the feeling many stories are nicely and lovely created, but still...)
They are not always military-related like in swtor. Cinematic xp makes the levelling up so much smoother and more pleasant and gives you a more "intimate", personal relationship to your toon and is positive on the long run. It gives you more the sense of being a hero

But i found out that it's so much easier to follow a dialog when it is a cinematic expericence with moral choices too! Moral choices are so great to make your toon a bit more personal or intriguing and "intimate" and more fun in the end on the long run.
Also, many quests are not linked to the faction-feature. When i play ESO i don't have the feeeling to belong to that faction (AD in my case). It's more different in swtor, where you are always remembered to be a hero etc.... It's good to have some sort of human-hub or hubs, a NPC or a group or a few NPC's (organization) that will go back to you to help them in the cause (for the queen in my case). That also gives a sense of not being one of the crowd only....
which is also a "problem" for me at least in PVP, where battles are just a matter of numbers and not much of skill/strategy... PVP has too little objectives, mainly keeps and those three farms..
That's a few thoughts i had just now... Thanx for sharing your thoughts, it was amazing last time

Have fun and good luck

Xandryah