Haha, I feel the same way, but the stupid thing is that this is an achievement to do this all across Tamriel! Or at least it was, who knows if they decided to remove it unannounced. I don't like that there's an achievement for 100% encouraged bad behavior, why isn't it an option to steal from this random merchant or not? Maybe you have an option to steal, or to tell them they're being naive and need protection, and the achievement is something like "Find the naive merchants across Tamriel, and either rob them or help theml"?

When they do introduce Thieves guild we'll be all doing it often so good on you @Raygee, you've done it early and after you get past your grief and sorrow, you'll become a stronger man capable of stealing lollipops from kindergarten kids :grimacing:

When i first came across that merchant in alik'r desert, first thought in my dead was 'oooooh! free gold! gimme gimme gimme!'. Then after seeing him on the ground sulking next to his horse, I felt little bad. I was hoping I could purchase something from him or repair my gear, but I guess he didn't feel like doing anything to get his gold back.
so I got on my majestic white horse (with bondage straps on its butt) and rode into the sunset.