So imagine the company was to suddenly get serious about this problem instead of handling the exploiters and the legit community with kid gloves. Say they did the following:
* Perma-ban all bot ACCOUNTS, no exception, no mercy.
* Perma-ban all gold sellers/spammers ACCOUNTS, no exception, no mercy.
* Perma-ban all gold buyers ACCOUNTS, no exception, no mercy.
Issue NO REFUNDS. You lose the account, you lose the money you paid for the game, you lose any money you spent on remaining game time. Period.
Here is the problem you would face:
Less than 50% of your subscribers would remain. That's right. The majority of people that pay for this game either bot, exploit, are fake botting/farming accounts, or buy from the same. The percent of players that do NOT buy illicit products and do NOT bot or exploit are less than the number that do.
EDIT: Now, before the inevitable "they could never detect the super clever script kiddie botters, the gold sellers are just to smart" BS, let me direct you to every other major MMO in existence.
It is a simple enough matter to write a pattern recognition engine that looks for robotic movement and behavior, repeat harvesting of nodes within a certain area, and other obvious exploit tactics, as it is also a simple matter to track the movement of any resources gained through these efforts to wherever they end up.
Attack the facts or shut it. These are the simple established facts.
They could easily "coin lock" those resources were such flags to be tripped, preventing them being mailed, banked, traded, or put up for auction. The fact of the matter is, THEY DON'T.
I put forward that this is the reason why, which is why I've unsubscribed. I can no longer take their promises of doing something about it some day seriously, not when it is so easy to implement industry standard safeguards which would prevent 90% of this problem RIGHT NOW.
There is an obvious profit motive here, and it really irks me to see the Elder Scrolls fall prey to it. But there it is.