FIRST OF ALL!
-The damage has been done
-I realize that hindsight isn't helpful in this case but rather mocking
-If you choose to sit/stand/balance (whatever it is you do) and read this, you have no room to complain about it.
-I am beyond pissed off with this service, spelling errors might be a common issue, and i do apologize for that.
While I can say that Zenimax has tried to make a dent within the current problem of subscriptions (though what seems to no avail) i feel no sympathy for them nor the support staff because they knew what they signed up for, but as you can tell not a lot of common sense was put into execution.
HAD THEY A DECENT AMOUNT OF SENSE, what they would have done at least for their verification process is charge 1 penny. (0.01) as a quick ping to make sure the account was valid surely everyone has at least 1 penny in their account, so the issue might have decreased.
SECONDLY, had they a decent amount of sense, for some of us who ordered the digital copy, you know the one online that we paid w/ a card for anyway? We should not have had to setup a subscription in any way shape or form in order to access the 30 days because we just bought the game, ergo the account is OBVIOUSLY valid (for the time being, not sure if gift cards work)
FINALLY, World of Warcraft, back in the vanilla age, didn't *** up THIS bad (not that i think, i'm kinda looking through rose colored glasses at the moment. and what relation does this have? I have NO EARTHLY IDEA!

)
But thank you Zenimax for putting forward your notion of cash before customer. I know a lot of businesses have the same thing, but they basically go around and B.S you, saying that the customer is important, trust me i know. But at least your honest about it, i'll give you that.
What should be done, is to take away the required subscription and just give us our game time. if you feel that in any way that is too much game time to give for free. you should've caught that while you were still planning and reduced the free giveaway time.
Now given the major hiccup in your operations naturally, you must be reprimanded, which quite of people are apparently doing as of now. On top of that, you know some sort of reparation is in order if you want to keep a decent chunk of the people around.
SO what do you plan on doing? Giving away free time? Exclusive items? Free Expansion?
I know i'm getting my hopes up here, but cmon guys. Admit it. you royally F'ed up.
Thank you for your time dear readers, i'm off to go ride the space corgi.