When I bought the Digital Imperial Edition of the Elder Scrolls Online, it was my understanding that it included 30 days of game play upon the launch date for PC April 4, 2014. I understand that to continue to play after this 30 days, a subscription fee would apply. What I don't understand is why I need to commit to a subscription to play this included 30 days of game time. If all we need to do is activate the included 30 days, why is there not a button on my account page for me to click on to activate my 30 days of game play without forcing me to purchase a subscription plan?