EA is a step in the right direction, thanks. To make it even more attractive to players, it would be great if you could make the new EA currency exchangeable to other currencies (AP, Tel Var, writs - iirc we can already trade the new currency for gold). By opening access to so many other rewards already available in-game (furnishing, PvP sets and so on), this would incentivise so many more players to participate in EA runs.
Of course the exchange rates would need to be sensible for this to work - e.g. hardly anyone will be interested in getting 5000 gold for an hour or two of EA.
Ideally, it should work both ways - e.g. PvP players who really really hate PvE (though I think most may actually like EA if they try it) should also be able to exchange their Tel Var and AP for the new currency so that they can continue doing what they love and still get rewards normally unavailable through the PvP route, too.
The feature is extremely simple to implement (via the new EA merchant) and could easily be added before update 40 is deployed to live.
Hope this helps, thanks

The above idea comes from the following thread we keep, where everyone is encouraged to share their ideas of new features and improvements:
https://forums.elderscrollsonline.com/en/discussion/640937/eso-kaizen-u40-u41-based-on-the-other-games-you-know-how-would-you-improve-eso#latest
Edited by loveeso on September 21, 2023 1:17PM MMOs: ESO (PS & PC), GW2 (😍) & Souls/Elden (😍)