Competition, and the fact they're fighting other people. Gives them an ego boost for winning. I'm not being rude, it's the truth. Bringing a little Psych 101 in here, competitive gaming itches people's desire for domination over others.
BrownChicken wrote: »I'll tell you why I prefer PVE in this game. Because my main is a NB stam, and this is the weakest class for pvp. This is an unwanted guest in the Battlegrounds and not a required class for a raid in Cyrodiil. Now I have reached the 41st rank and I would not like to farm AP on another character. That's why pvp is hard enough for me and quickly gets boring. In other classes, especially warden or stamplar, it is much easier and more fun to play.