- Drive to innovate community practices and bring community management to the next level
Yeah that's a pretty conflicting job role as described. I doubt it actually translates to that in practice, but I don't want to feel like the community reps for my games are being influenced by marketing.lordrichter wrote: »Here is what I think is stressful: "While working in a cross functional team the Community Manager keeps the online community engaged and grows the community base. This individual will effectively utilize knowledge of the game and community to assist the Marketing Department with ideas and designs that will work to drive revenue."
I view Community Management to be a Communications and Public Relations job, but ZOS has tossed in a heavy Marketing component. That is the scary part, to me. My view is that the Communications and Public Relations portion of the job conflicts with the Marketing part of the job. One part builds good will, trust, and brand loyalty, while the other exploits that for monetary gain. The job position is basically for a "con artist", and my personal style would be to break that into two people and two jobs.
:shrug: