Crown Store Prices

Mitoice

Am I the only one who doesn't understand crown store prices???

Morrowind expansion costs 3,500 crowns but an insta research scroll or a motif costs 5000 crowns? does this makes any sense?
I mean I would love to spend more money on items from the crown store... I really do, but most of the items are OVER priced items I can get myself veery easily.

Outfit Slot upgrade costs 1,500, half of an expansion and the same price as a DLC ITS NOT Account bound???? Anyone actually expects me to buy 10 outfit slots per 10 characters? I was actually gonna buy all of them till I found out it was character bound.

My point is, ZOS could make A LOT of more money, if they made a crown store with prices that made sense, it almost feels as if different IT departments are running the crown store.

I know I will hold on to my crowns till they do.

Enemy-of-Coldharbour

Agree 100%

icedcoffee

There are a lot of questionable pricing choices that they'd made. Especially when it comes to things like mounts that are, at their core, simply reskins without anything drastic changed to their appearance. You would think for 3500 they would at the very least change the saddle, bridle, etc. to better match the coloring.

degarmo_ESO

Agreed, I'd be prone to spend a lot more crowns if prices were lowered. I mean, it's not a real item made with real materials. It's literally reproducable with practically zero cost after the designer/coders are paid. Bandwidth, etc. negligible. Lower the prices significantly for many items, and crowns will flow.

As it stands now, I tend to hoard my crowns for something "special". Haven't found that yet, so, other than what i get for ESO Plus, I don't buy extra crowns ever. That would change for many people if there was a bit more ofan equilzation of price. What do I know though, they probably have researched it already. Right?

Dymence

Expansions and DLC directly affect gameplay and so they want them to be reasonably accessable as far as pricing goes.

Everything else is convenience or luxury, so they fall into a different ballpark.

Mitoice

Dymence wrote: »

Expansions and DLC directly affect gameplay and so they want them to be reasonably accessable as far as pricing goes.

Everything else is convenience or luxury, so they fall into a different ballpark.

@Dymence
Ok.... a house, a medium size home (the new one, i might add), costs 6,000 crowns but a motif 5,000? And it was the celestial one, the same they gave on the aniversary event.

I wish Master Merchant existed for game developers

Betsararie

I disagree with any/all motifs in the crown store. They should be earnable in game ONLY via completing content or from buying at the guild store.

newtinmpls

Dymence wrote: »

Expansions and DLC directly affect gameplay and so they want them to be reasonably accessable as far as pricing goes.

Everything else is convenience or luxury, so they fall into a different ballpark.

^^^ quoted for truth.

Dymence

Mitoice wrote: »

Dymence wrote: »

Expansions and DLC directly affect gameplay and so they want them to be reasonably accessable as far as pricing goes.

Everything else is convenience or luxury, so they fall into a different ballpark.

@Dymence
Ok.... a house, a medium size home (the new one, i might add), costs 6,000 crowns but a motif 5,000? And it was the celestial one, the same they gave on the aniversary event.

I wish Master Merchant existed for game developers

I'm not saying I agree with their pricing as it is. I'm simply stating why they price things they way they do. Everything convenience or luxury they can practically price as they see fit, no matter how ridiculous.

Diminish

I feel the same way. I have disposable income, but that is because I am not taken for a fool and spewing out absurd amounts of cash for overpriced things I purchase. On the bright side, I guess I'll never find myself buying crowns

Hammy01

I agree, prices on some of the items are head scratchers and there is no way I am going to buy something unless I see value in it. So having high cost items that are character bound is a big NO BUY for me.


With that being said at least a lot of what we can buy is account bound. One huge turn off of Tera is that all mounts are character bound and not account bound.

Kiralyn2000

Dymence wrote: »

Mitoice wrote: »

Dymence wrote: »

Expansions and DLC directly affect gameplay and so they want them to be reasonably accessable as far as pricing goes.

Everything else is convenience or luxury, so they fall into a different ballpark.

@Dymence
Ok.... a house, a medium size home (the new one, i might add), costs 6,000 crowns but a motif 5,000? And it was the celestial one, the same they gave on the aniversary event.

I wish Master Merchant existed for game developers

I'm not saying I agree with their pricing as it is. I'm simply stating why they price things they way they do. Everything convenience or luxury they can practically price as they see fit, no matter how ridiculous.

Yep, because no one truly "needs" it. Like those stupid pre-ripped 'designer' jeans for $hundreds. Or a Ferrari. Are they overpriced? Sure. Do I care? No, because I've no reason to buy them.


(the one I will agree on is the Outfit slots. Even on sale for 750cr, they're too expensive as a single-character purchase. Whereas if they were 1500 for an account-wide unlock, I'm pretty sure a bunch of people would have bought them.)

Hammy01

degarmo_ESO wrote: »

Agreed, I'd be prone to spend a lot more crowns if prices were lowered. I mean, it's not a real item made with real materials. It's literally reproducable with practically zero cost after the designer/coders are paid. Bandwidth, etc. negligible. Lower the prices significantly for many items, and crowns will flow.

As it stands now, I tend to hoard my crowns for something "special". Haven't found that yet, so, other than what i get for ESO Plus, I don't buy extra crowns ever. That would change for many people if there was a bit more ofan equilzation of price. What do I know though, they probably have researched it already. Right?

I also think that if they were to lower the prices over all they would make less money per item but sell way more thus in the end make more over all money. Especially since upfront cost to recover.. the code is already in place and most things are only re-skins of stuff that is already in game.

I would really like to see one of the big suits in ZOS office at least experiment with much lower priced crown store items but that will probably never happen as long as they are still making good money doing what they are doing now.

wolfie1.0.

You have to realize that ZOS is targeting several different groups with crown store pricing.

This is an example of what zoe probably probably sees in their data: People with subs dont need dlc, but they probably spend more money on cosmetics and houses. People without subs probably dont spend crowns on cosmetics but will occasionally buy DLC if it's not too pricey. Also keep in mind that the people who dont have morrowind also did not preorder Summset nor did they buy Morrowind. So they need to set the price point at a level that those people will buy it.


As for motifs history probably shows that there a re plenty of people that will pay a premium to get things fast such as the research scrolls.

JaZ2091

They already put the Outfit Slots twice on sale @50% off. They clearly aren't getting the expected revenue they thought they would at 1500 crowns a piece. They should just mark it up as a loss and reduce the price permanently and account wide. Keep voting with your wallet, don't give them any sales.

Edit: Typo.

MuchShock

I was almost tempted with the 750 crown for the slot, but with that only being single char still, meh at best. I will continue on without it. I write down my motif combinations and will with no issue pay the +-24k gold cost when I get bored of my current setup every few weeks or so.

Edit: typo

Diminish

wtlonewolf20 wrote: »

This is an example of what zoe probably probably sees in their data: People with subs dont need dlc, but they probably spend more money on cosmetics and houses.

Hate to burst your bubble, but if others are like me, they sub and still don't spend a dime on crowns because they see through the price gouging for 90% of the items added to the crown store. To be honest, the ONLY reason I sub is for the craft bag, and the ONLY reason I NEED the craft bag is because there is SO MUCH JUNK you need to collect for provisioning, crafting, etc. which your typical inventory just doesn't provide the space for. If not for that, I wouldn't need the craft bag, and would stop subbing because with the inclusion of "Chapters" it really diminished (pun intended) the value of an ESO subscription in the first place. You have to sub for 2 months or more to get most of what is of any sort of value/pleasure in game. This cost $30 minimum. So guess what... In the end they are still playing everyone as the fool when they spend their "free crowns" on an overpriced mount or some other garbage out of the crown store.

Wayshuba

JaZ2091 wrote: »

They already put the Outfit Slots twice on sale @50% off. They clearly aren't getting the expected revenue they thought they would at 1500 crowns a piece. They should just mark it up as a loss and reduce the price permanently and account wide. Keep voting with your wallet, don't give them any sales.

Edit: Typo.

Gee, you think it is because at normal price they are 1800% more than what it normally charged for in MMOs and at 50% off they are still 900% more.

Outfit slots should have been 80-100 Crowns per slot, per character or 500 Crowns account wide. That would have been in line with standard industry pricing.

I don't know if ZoS realizes this, but I bet for a vast majority of players this is not their first MMO rodeo. Many know what MMO pricing is "reasonable" and ZoS hasn't even been close at all on it. $50 research reduction scrolls and motifs? $40 mounts? $15 for a single outfit slot? Heck, they aren't even in the ballpark on a lot of items recently.

Some examples of what things cost in the current CS and what they should really cost for fair value/price:

Outfit Slots 1500 Crowns - should be 80-100 for one slot and 500-1000 account wide
Research Scroll 1 day 400 Crowns - Should be 100 Crowns
Research Scroll 7 day 2500 Crowns - Should be 500 Crowns
Research Scroll 15 day 5000 Crowns - Should be 1000 Crowns
Typical Motif 5000 Crowns - Should be 500-1000 Crowns (since these are available in game)
Store exclusive Motif - Should be 2000 Crowns

Crown Crates - should get twice what you get currently for price. In SWTOR for example, for $50 you get almost 30 crates - in this game you get 15.

ZoS really needs to come to terms with what they are doing with pricing. I think their current structure is just turning off a lot of people who do not see the value in the ridiculous prices they are posting things at in the store. I also believe ZoS is losing A LOT of revenue by pricing things so high. Far better to sell a quantity of 1,000 at 1000 Crowns than 100 at 5,000 Crowns.

Uviryth

Mitoice wrote: »

Am I the only one who doesn't understand crown store prices???
Morrowind expansion costs 3,500 crowns but an insta research scroll or a motif costs 5000 crowns? does this makes any sense?

Just yesterday I bought 5 livingroom-doors plus frames and an Anthrazit-housedoor for 4500 Euros.
Last year I had a 14 day vacation on New Zealand, also 4500 Euros.

My point is, the more decadent the item (like Instantresearch instead of waiting), the more expensive, because the suckers will pay for it.

jaschacasadiob16_ESO

Take into account that most purchases are impulse purchases.

Researching an item:

• Has a clear cooldown which reminds you that after N long days you will achieve something.
• Opens the door to new cool craftable items.
• Bla bla bla

You buy the scroll because you want those gratifications now.

Violynne

Mitoice wrote: »

My point is, ZOS could make A LOT of more money, if they made a crown store with prices that made sense, it almost feels as if different IT departments are running the crown store.

You don't seem to understand something here.

ZoS is making A LOT of money with its current model, which is why they're putting more focus on the store.

Don't blame ZoS for the prices.

Blame gamers for paying them.

Gythral

Crown Store is priced by what whales will pay
no other factors count

Pixel_Zealot

JaZ2091 wrote: »

They already put the Outfit Slots twice on sale @50% off. They clearly aren't getting the expected revenue they thought they would at 1500 crowns a piece. They should just mark it up as a loss and reduce the price permanently and account wide. Keep voting with your wallet, don't give them any sales.

Edit: Typo.

Yeah, I'm a sub so I use my monthly 1500 crowns to get some mount upgrades for the char I'm currently obsessed with, and leave the surplus to save.

I used to buy every outfit and hairstyle I could get my hands on. But with the current state of pricing (20 000 crowns for an outfit). ZOS can **** ** *** *** *** **** **** ***** ** ** *** .

Brainfart: Drop the prices of cosmetic items to something reasonable and you just might get more sales from your player base instead of the 1/10 player who's willing to pay those prices.

Kuwhar

Well some things seem priced to move, outfit slots at 1500 isnt bad. Low enough that it would entice someone to pay for it should they really want it.

As far as motifs/insta research... i mean how low do you want them? If they were 1000 crowns people would be crying p2w. 5000 seems like its designed to not impact the player economy but still be available for the big "donors".

omegatay_ESO

People are buying at those prices, so zos keeps pushing the envelope.
I am guessing there is a lot of crowns on people's accounts, zos is trying to tempt people to spend those crowns.
I personally won't spend my crowns unless something I want is reasonably priced. The whales will spend regardless I guess.

Cpt_Teemo

Violynne wrote: »

Mitoice wrote: »

My point is, ZOS could make A LOT of more money, if they made a crown store with prices that made sense, it almost feels as if different IT departments are running the crown store.

You don't seem to understand something here.

ZoS is making A LOT of money with its current model, which is why they're putting more focus on the store.

Don't blame ZoS for the prices.

Blame gamers for paying them.

Problem is they don't take the time to find out which of those purchases are made fraudulent by bots that hack accounts which bought from them

Kiralyn2000

Yeah, those prices for the research scrolls seem perfectly fine - they're an encouragement to NOT get them. This reduces how much people use them. Which is just fine.


(Hmm, if you think about it, some of the most 'overpriced' things are all stuff you can get in game: motifs that you can farm, research that just takes time, access to a merchant or bank which just takes a bit of time and travel, mount training - time, etc. So they're charging you an arm and a leg to be lazy and/or for instant gratification. Which seems ok to me. Again, the prices are an encouragement to not do that. So take the hint, and don't do that. )

heaven13

Kiralyn2000 wrote: »

Yeah, those prices for the research scrolls seem perfectly fine - they're an encouragement to NOT get them. This reduces how much people use them. Which is just fine.


(Hmm, if you think about it, some of the most 'overpriced' things are all stuff you can get in game: motifs that you can farm, research that just takes time, access to a merchant or bank which just takes a bit of time and travel, mount training - time, etc. So they're charging you an arm and a leg to be lazy and/or for instant gratification. Which seems ok to me. Again, the prices are an encouragement to not do that. So take the hint, and don't do that. )

I don't mind the prices of convenience things (except maybe banker/merchant since they're not completely functional). It's the other stuff that I disagree with on pricing...

Crown store exclusive stuff like costumes, mounts, outfit slots, houses.

Mounts used to be 900 for a horse. 1,200 for some of the exotic mounts. 1,800 was top price for the fancy ones. Nowadays, mounts are rarely below 2,500.

Pets were 400 crowns, 700 for the fancier ones. The coral mudcrab just released is 1,200 crowns which (I think) is the most expensive pet released to date and costs as much as some of the early mounts.

Costumes are now regularly released for 2000 crowns (1000 crowns used to get a 3 pack).

Outfit slots are character bound and the same cost as an account wide new character slot.

And houses...crown exclusive houses are about 3x the cost of the game, if not more so.

Crown exclusive pricing is the offender here, not the convenience items.

AdamBourke

I sub, but haven't bought crowns in a couple of years. I think the last time I bought crowns was for furnishing my first house. I bought quite a few furnishing items.

Now I'm sitting on a lot of crowns, not buying anything because I don't agree with the prices, or with limited time purchases, or with crown crates. I _want_ to spend them. I just can't see anything I agree with the value of. The only possibility might be some of the houses - but then I get annoyed when they are limited time only... (Especially if i'm not around that weekend!)

Cpt_Teemo

heaven13 wrote: »

Kiralyn2000 wrote: »

Yeah, those prices for the research scrolls seem perfectly fine - they're an encouragement to NOT get them. This reduces how much people use them. Which is just fine.


(Hmm, if you think about it, some of the most 'overpriced' things are all stuff you can get in game: motifs that you can farm, research that just takes time, access to a merchant or bank which just takes a bit of time and travel, mount training - time, etc. So they're charging you an arm and a leg to be lazy and/or for instant gratification. Which seems ok to me. Again, the prices are an encouragement to not do that. So take the hint, and don't do that. )

I don't mind the prices of convenience things (except maybe banker/merchant since they're not completely functional). It's the other stuff that I disagree with on pricing...

Crown store exclusive stuff like costumes, mounts, outfit slots, houses.

Mounts used to be 900 for a horse. 1,200 for some of the exotic mounts. 1,800 was top price for the fancy ones. Nowadays, mounts are rarely below 2,500.

Pets were 400 crowns, 700 for the fancier ones. The coral mudcrab just released is 1,200 crowns which (I think) is the most expensive pet released to date and costs as much as some of the early mounts.

Costumes are now regularly released for 2000 crowns (1000 crowns used to get a 3 pack).

Outfit slots are character bound and the same cost as an account wide new character slot.

And houses...crown exclusive houses are about 3x the cost of the game, if not more so.

Crown exclusive pricing is the offender here, not the convenience items.

Yeah i'd rather buy 3 AAA games than 1 digital house lol

ssewallb14_ESO

The expansion is to keep you playing the game, so you're incentivized to purchase the other things over a period of time.