I've come to realize that I was wrong about macros. It's not that people are macroing (which I thought a few days ago) but that attack animations aren't displaying at all. I noticed several fights earlier where people were moving near me and I died, but they weren't showing any attack animations at all. Several deaths later and it was all the same thing. Not a single attack animation was displaying and I had no indications I was being hit.It's against TOS to automate actions. This is vague, and generally applies to things like bot trains (but do you see ZOS banning those things?). Until ZOS starts banning people for using the writ addon, they won't be banning you for a LA/ability/bash macro. Going any further than that with a macro would just be problematic given ESO's latency issues.
Not sure if it's related to animation cancelling (the attack doesn't show for me), it's a sync issue, or there's just a bug. So frustrating. =/