Vote with your wallet!

Calsifer

Dear Zenimax,

Your 20% crown store sale is a mistake. Had the largest pack been discounted 50% as in the past, I would have purchased 6 . . . SIX of those packs. A sale of $450, which again you have lost. Instead I purchased a single pack $120 sale . . . congrats, you now have an unhappy customer. I must further add, with that HUGE surplus of crowns I would have purchased frivolous crap in the crown store, mount speed, bag space upgrades, mounts, homes, furniture packs. . . the list goes on.

As you dont have a physical product you are selling, WHY the crown store price ploy? There will ALWAYS be MORE to purchase with crowns and arbitrarily lowering the price would have made for some satisfied customers that would be willing to spend MORE for . . . . well, quite honestly NOTHING OF SUBSTANCE. Now I simply feel unhappy and cheated.

I hope you review sales of crowns at 20% off, compared to sales of crowns at 50% off and TERMINATE the employee that came up with this poorly thought out sale.

Seriously, its not like the crown store items have ANY material cost for you to mass produce or keep in inventory.

So sad. . . .so sad

Whiphid

I've kept saying this, for a non-finite product, most crown items have gotten too expensive.
The 50% sale sorta made up for this. I am certainly voting with my wallet this time. Saving up for things with ESO+ crowns will do, even if that means I got no crowns left to get crown crates...

But seriously, our crowns are worth less and less. Before we could get 3 costumes in a pack fot 7000 700cr, now a single costume is 1000cr. Also, most of the furniture is not really what you'd call microtransactions. Were the prices 10% of what they are now, I wouldn't even have bothered with crafting, but I'm sure as hell not paying €5 for a SINGLE chair.

The person responsible for this monetization nonsense should go.

Edited for 700 typo

Vapirko

Whiphid wrote: »

I've kept saying this, for a non-finite product, most crown items have gotten too expensive.
The 50% sale sorta made up for this. I am certainly voting with my wallet this time. Saving up for things with ESO+ crowns will do, even if that means I got no crowns left to get crown crates...

But seriously, our crowns are worth less and less. Before we could get 3 costumes in a pack fot 7000cr, now a single costume is 1000cr. Also, most of the furniture is not really what you'd call microtransactions. Were the prices 10% of what they are now, I wouldn't even have bothered with crafting, but I'm sure as hell not paying €5 for a SINGLE chair.

The person responsible for this monetization nonsense should go.

Wait wut? 3 costumes for 7000 is better than 1 for 1000? How?

Calsifer

Yup, someone in marketing or sales should start updating their resume. They single handedly lost sales/money for Zenimax and Zenimax shareholers/investors.

Garish

I too, was planning on buying 4 of the largest crown packs if they had been 50% off. But since they are only 20% off, I have decided not to buy any packs at all. Zeni, get your marketing department in order!

Beardimus

I get you guys want a deal.

But thinking you need to advise them on their strategy is somewhat egotistical. They will have a Strategy/Pricing team. They will have a plan.

Sure it doesn't give you what you want, 50% off. And I get you are mad. But they have their reasons.

The majority of people I play with still bought crowns. As they are waiting on buying stuff. And 20% is better than nothing.

Others waiting to top up their Crown mountain (like me) will wait for next 50% sale and still buy as many.

I get people.feel entitled around sales, and the 50%. And I also get that discounting is bad in business as people expect it and wait. However telling them how best to make a profit, yeah they dont need that. They doing ok.

Garish

At the moment crowns on sale cost exactly what full price crowns would have cost me before they put the prices up... they have created the illusion of better value while charging what they were charging before.

Copy pasted from another thread, but THIS is what annoys me so much.

Blutengel

Yeah...I ended up buying one small pack because I want to get the statue this month for my house.I would have spent 100's if it was a real sale like in the past.

Whiphid

Vapirko wrote: »

Whiphid wrote: »

I've kept saying this, for a non-finite product, most crown items have gotten too expensive.
The 50% sale sorta made up for this. I am certainly voting with my wallet this time. Saving up for things with ESO+ crowns will do, even if that means I got no crowns left to get crown crates...

But seriously, our crowns are worth less and less. Before we could get 3 costumes in a pack fot 7000cr, now a single costume is 1000cr. Also, most of the furniture is not really what you'd call microtransactions. Were the prices 10% of what they are now, I wouldn't even have bothered with crafting, but I'm sure as hell not paying €5 for a SINGLE chair.

The person responsible for this monetization nonsense should go.

Wait wut? 3 costumes for 7000 is better than 1 for 1000? How?

Obvious typo. You know it was 700 back in the day for 3 costumes.

Calsifer

Its not about entitlement at all. Its simply the FACT that had the price been 50% off, I would have purchased 500% more crowns, While this does not equate to 500% more profit, it DOES equate to MORE than what I did buy. ZOS loses NOTHING by selling crown store items for less. But potentially losing customer loyalty by raising crown item prices and giving redueced crown discounts.

Consider changing/replacing/FIRING your sales/marketing team.

Whiphid

Beardimus wrote: »

I get people.feel entitled around sales, and the 50%. And I also get that discounting is bad in business as people expect it and wait. However telling them how best to make a profit, yeah they dont need that. They doing ok.

It's not about entitlement, it's about the continued devaluation of our crowns. With my ESO+ crowns I can buy less and less every year. And like I said, if furniture was 10% of what they made it, I'd have bought all the stuff in the store, as opposed to almost nothing now. Its digital assets with 0 production costs, so no need for €5 chairs.

huntgod_ESO

I have money sitting on my STEAM account to purchase 2x 21k packs when they are 50% off, it will eventually be spent on something else if they don't bring that sale back. I would obviously prefer to spend the money with Zenimax, but their prices are ludicrously high without the discounted crown price...they are just high with the discounted price.

I suppose it's possible, aside from my 6mo sub, I won't be spending any more money on crown store items.

Slick_007

Whiphid wrote: »

It's not about entitlement, it's about the continued devaluation of our crowns. With my ESO+ crowns I can buy less and less every year. And like I said, if furniture was 10% of what they made it, I'd have bought all the stuff in the store, as opposed to almost nothing now. Its digital assets with 0 production costs, so no need for €5 chairs.

digital assets cost nothing to produce? alert the media. better yet, start your own company , make digital assets for free (you said they cost nothing to produce) and then you can tell your marketing team how things work, using your expertise. i bet you put zos out of business with their marketing guys who apparently know nothing and their programmers going hungry because they dont get paid to produce anything.

Morgul667

Their pricing team seem to be shortsighted

i know i didnt buy many things due to recent prices and im not the only ones

With reasonables prices they would sell more and have happy customer at the same time

Whiphid

Slick_007 wrote: »

Whiphid wrote: »

It's not about entitlement, it's about the continued devaluation of our crowns. With my ESO+ crowns I can buy less and less every year. And like I said, if furniture was 10% of what they made it, I'd have bought all the stuff in the store, as opposed to almost nothing now. Its digital assets with 0 production costs, so no need for €5 chairs.

digital assets cost nothing to produce? alert the media. better yet, start your own company , make digital assets for free (you said they cost nothing to produce) and then you can tell your marketing team how things work, using your expertise. i bet you put zos out of business with their marketing guys who apparently know nothing and their programmers going hungry because they dont get paid to produce anything.

Oh sorry. I forgot that a programmer has to singlehandedly create every single chair sold in the crown store whenever somebody buys one...
Most of these assets have been around for 4 years.

Anotherone773

Calsifer wrote: »

Dear Zenimax,

Your 20% crown store sale is a mistake. Had the largest pack been discounted 50% as in the past, I would have purchased 6 . . . SIX of those packs. A sale of $450, which again you have lost. Instead I purchased a single pack $120 sale . . . congrats, you now have an unhappy customer. I must further add, with that HUGE surplus of crowns I would have purchased frivolous crap in the crown store, mount speed, bag space upgrades, mounts, homes, furniture packs. . . the list goes on.

As you dont have a physical product you are selling, WHY the crown store price ploy? There will ALWAYS be MORE to purchase with crowns and arbitrarily lowering the price would have made for some satisfied customers that would be willing to spend MORE for . . . . well, quite honestly NOTHING OF SUBSTANCE. Now I simply feel unhappy and cheated.

I hope you review sales of crowns at 20% off, compared to sales of crowns at 50% off and TERMINATE the employee that came up with this poorly thought out sale.

Seriously, its not like the crown store items have ANY material cost for you to mass produce or keep in inventory.

So sad. . . .so sad

You are so unhappy you only spent $120? You know what is a good marketing strategy. Do a 20% discount because everyone is asking for it and has been wanting one. Lets people who only buy on sale cave after complaining and buy crowns, wait a few weeks and then have a 50% sale and they will buy even more.

You see some people always hold out for a better offer. If they dont think one is coming, they take the one they got. So you let them take the offer and then a few weeks later offer an even better one and they will buy just as much then because they arent going to get a better offer any time soon.

Stewart1874

Yup. ZOS aren't getting a penny out me beyond my sub until they adopt a more transparent and ethical system with the crown crates and more generally with how they run the crown store. It should be there to supplement content, not be the *** content. How many mounts can you unlock through hard work? How many outfits can you earn through achievements? How many personalities do you need to work really hard to earn? The answer is 1 or 2. Its utterly pathetic.

They are money grabbing to the point of being embarrassed for them. I've seen junkies with more dignity.

Maybe I'm a hypocrite for still subbing, idk. Regardless, no more crown sales till consumer friendly policies are adopted.

weedgenius

I have money sitting in my bank account that I saved from my tax return specifically to buy crown packs during the next sale. Definitely not buying them at 20% and will only hold off for so long before I just spend the money on something else entirely.

I get the people who say "20% is better than nothing" because it's true, but IMO it's also a mistake in the long run on the consumer end to buy right now. If enough people are willing to accept the reduced discount and purchase packs anyway then why would they ever give us another 50% off sale again?

Flamedrowner

I did vote with my wallet - had already budgeted some money for the crown sale, but as others said in other posts - could well be the days of crown purchases are over.

What ZOS did here with the half-reduced discount of crown sales was a smart because totally unexpected move, but it was a decision that clearly shows that they're not much interested in the concept of customer/fan/community loyalty.
From my perspective the most toxic decision within the last months, and not really wise after all this nice events (Free week, Anniversary, ESO Plus) to attract new players.
The 40% discounts (PSN) were the only justification for a portion of players to buy crowns at all, since they feel normal prices are far beyond ridiculousness.
I think one has to wait and see, if they will offer crowns again the old discount - otherwise it maybe time to leave for some who remember the old days, had fun, were supporting beginners etc.
At current stage, I cannot justify to encourage new players to join.

Alchemical

I'd been planning to spend a bunch this month without a sale, but honestly ZoS can choke on their greed. I give them a lot of credit for having a team the size of an indie game, but they need to fire everyone in in marketing. Every single one of them.

It's about sending a message. Canceled my sub, not getting Summer Set, going back to WoW for the summer. I'm tired of being jerked around by absolute money grubbing goblins that treat loyal customers like suckers.

phaneub17_ESO

I had plans to buy 3 21k packs at $225 and 3 month subscription to outfit my new Manor, but at these prices I'm better off waiting until another time. It's too bad, it would have been the right amount of time before WoW:BfA releases in August when I take off again and put this game on the back burner for 6 months. Wasted opportunity.

Mystrius_Archaion

Beardimus wrote: »

I get you guys want a deal.

But thinking you need to advise them on their strategy is somewhat egotistical.

No feedback is good feedback??!!

Many companies would kill(figuratively) for customers to tell them what they want to buy so they would have a target to aim for even if they don't hit it exactly. They know they got those customers "by the family jewels" then.

Why are people posting their opinion that somebody else should stop posting their opinion without having a decent reason why the first person should stop?

huntgod_ESO

Mystrius_Archaion wrote: »

Beardimus wrote: »

I get you guys want a deal.

But thinking you need to advise them on their strategy is somewhat egotistical.

No feedback is good feedback??!!

Many companies would kill(figuratively) for customers to tell them what they want to buy so they would have a target to aim for even if they don't hit it exactly. They know they got those customers "by the family jewels" then.

Why are people posting their opinion that somebody else should stop posting their opinion without having a decent reason why the first person should stop?

Because "Murica! Love it or leave it...

Don't do anything rational like hang around and express what you dislike in the hopes that things improve, ALL OR NOTHING!

---sarcasm---

toxicpanda

Exactly. I planned on purchasing 5 of the highest packs if the crowns had been 40-50% as they usually have in the past. Instead I only bought 1 pack of crowns, and I ONLY did that because theres an item this month that I wanted. Otherwise I would not have bought any. Instead of making $300-400 off of me, they made 1/4th of what I'd have spent. And I'm really disappointed that I even bought them for that much. I don't feel satisfied considering the insane prices they put on items like housing. Plus all of the money they make off of crates, 4 day limited items, furnishing packs, etc. Items are too expensive now to justify buying crowns anywhere near full price, ever.

munster1404

Bah...... A discount is still a discount. Bought 4 of the 21K crown packs. But will probably buy more if it was discounted at 50%.

DoctorESO

Beardimus wrote: »

I get you guys want a deal.

But thinking you need to advise them on their strategy is somewhat egotistical. They will have a Strategy/Pricing team. They will have a plan.

Sure it doesn't give you what you want, 50% off. And I get you are mad. But they have their reasons.

The majority of people I play with still bought crowns. As they are waiting on buying stuff. And 20% is better than nothing.

Others waiting to top up their Crown mountain (like me) will wait for next 50% sale and still buy as many.

I get people.feel entitled around sales, and the 50%. And I also get that discounting is bad in business as people expect it and wait. However telling them how best to make a profit, yeah they dont need that. They doing ok.

So they shouldn't start sweating their jobs and uploading their resumes to other companies, like some here have suggested? Surely, one person's anecdote is representative of the entire ESO community?

weedgenius

They actually are currently hiring for a new Monetization Designer....

DoctorESO

weedgenius wrote: »

They actually are currently hiring for a new Monetization Designer....

So that job posting is proof that someone was fired, right (referring to the OP)?

DoctorESO

I see 30 other job postings for ZOS as well. I guess there were some serious firings! Even the Food Service Worker was fired over the 20% discount!

weedgenius

When did I say that? Man, you're a real glutton for conflict, huh? I'm pretty sure that ad was up before the Crown sale. People who are unhappy with the sale/general direction of the Crown Store can apply to affect change themselves, granted they have relevant experience of course.

DoctorESO

Huh? Did you see the OP? I'm not attributing that to you.

Calsifer wrote: »

Dear Zenimax,

I hope you review sales of crowns at 20% off, compared to sales of crowns at 50% off and TERMINATE the employee that came up with this poorly thought out sale.

Calsifer wrote: »

Yup, someone in marketing or sales should start updating their resume. They single handedly lost sales/money for Zenimax and Zenimax shareholers/investors.