With all the controversy lately surrounding loot boxes in the news and all the players who think they are "evil" Gambling devices I find myself looking at how games are funding themselves and the future of games. With the current free play models, there are several problems that I fear hurt the future of MMOs in particular. With players demanding free to play (even complaining about buy to play products like ESO / Morrowind) game companies find themselves needing to provide hosting for players that may or may not buy content to support needed hardware. One need only experience the holiday server overloads to realize companies are trying to balance huge numbers of extra casual players with costs (this is true in all games buy much more so in free to play products).
In addition to the costs of supporting the extra hardware for free players, companies are forced to race new content to market as they depend on DLC and cosmetic sales for income (some even fall to the temptation of pay to win items). This means they can not afford staff and resources to fix bugs and improve current systems the way they did in the older subscription game days. Overall the free play games are having a hard time keeping quality to the standards of the past.
With all of these struggles, many game studios are hesitant to take on new MMOs. The number of potential games out there in various stages of "go fund me" has skyrocketed in the last few years. Yes, we have more titles to choose from but most of them are just "reskins" over the same engines with only cosmetic and theme changes. Companies try to squeeze more and more out of the work by simply tossing another free to play version on the market. The current marketing play models realize the current gamers as a whole are hopping from one free to play product to the next. Players are spending months instead of years in a game as they chase the easy "high" of learning and leveling "fun" instead of the "grind" needed to max and master end game content. The hope is to catch more casual players that might spend some money on DLCs or cosmetics. Making long-term investments and development a gamble for even the best studios. As a whole, the one and done stand alone and online version box games are much safer investments than MMO persistent games.
In my opinion, the future of MMOs is not looking stellar unless we convince the player base there is no such thing as a free lunch and the game companies start standing their ground on subscriptions. What do you think?