I'm sorry in advance if this is super long. Please feel free to comment what problems/solutions you have with guilds, along with items you feel would be very helpful.
If you agree with some or all of these, feel free to comment below and use /feedback in game to emphasize what you feel is needed most!
I started a guild in May 2014. Social, friendly, casual. We have been going strong since then. Once One Tamriel was announced, we definitely saw an influx of players into the guild. Once it was released, we saw an even larger and constant influx. Morrowind announced? We are having to revisit out inactivity policy because we just can't get everyone in. With that said though, I feel we really do need some help with guilds. It was stated on the 2016 Road Ahead that guild QOL features were being worked on. Obviously things came push to shove, and we didn't get a chance to see that. I'd really love to see some changes to guilds sooner rather than later. These things are my thoughts and opinions, feel free to share yours.
Problem #1 - New Players don't even know guilds exist, or what they are.
Let's be real here folks, a LOT of players come to ESO from the single player TES games. Yes, many folks come from other MMO's so likely understand guilds, but a whole ton don't. I run into players fairly often that have no idea what a guild is. Once I get to explain that it's a community within the game, it's how you can sell stuff on the traders you see around etc. they instantly ask how to find one, or to join.
Bonus problem: People don't know guilds exist or how to use them.. to the point that when someone joins and everyone says welcome but there's no reply... we shortly thereafter put in chat that you need to type /g1 (or whichever number of guild) to talk in guild chat. 99% of the time, they say hello within seconds
Solution #1 - Optional quest in starter zone
Maybe they will skip the starter zone, sure. At least there would be something. Although.. once they know what a guild is and how many benefits they have.. you may run into...
Problem #2 - New Players can't find guilds.
Other than zone chat - there is 0 way for players to find a guild in ESO. Really. Now, let's see. The ESO subreddit has a weekly thread, I believe there is an ESO Guild subreddit, maybe Tamriel Foundry forums, and the ESO forums. ESO forums are already tough because many folks miss their invite, or don't receive one at all. Also, MANY players do not go outside of the game for game things.
Solution #2 - UI Search for guilds
It could be a board in town like crafting writs, or just a random option in your UI - a way to search for guilds! Search for type (PvP, PvE, Social, RP etc.), search for language (I'm on NA but I'm sure this would be even more useful on EU) etc.
Problem #3 - Relaying information to guild members
Alright, this one is tough. We DO have a message of the day, but guess what - it's not big enough! I'm guildmaster of a social guild that has regular weekly events. You're pretty much allowed a few words to explain your event because the MOTD is simply not big enough. When you are trying to state what the event is, day, time, any special concerns etc. and have (counting in my head here...) 6+ events per week.. it's just not enough.
I try to not spam the guild with mails (which can make social bans and lets just not go there) so I REALLY try to limit those to when something extremely important is happening - but it's just plain needed sometimes because you can't fit all the info in the MOTD!
Solution #3 - Events Calendar, Higher character limit on MOTD
Depending on your guild, different approaches could be taken. If you're a guild that their MOTD is full of events, and events calendar (bonus if guildees can RSVP for events) would darn near empty the MOTD - so it can be used for more "odd" things. Maybe this wouldn't help for guilds that are not event heavy though. Have a ton of raffles to put in the MOTD for your trading guild? Larger MOTD character limit! An events calendar would be HUGE I believe - even for trading guilds, you could be listing when your auctions/raffles are etc.
Problem #4 - Guild bank thieves, or a full bank since no one can be trusted
We've been robbed. Twice. That was way back. Once they took every little thing (even the bait that was so worthless pre-perfect roe), the second time - they only took the "good stuff". So now only officers, and some higher ranked members may access the guild bank. This is terrible. Tons of players deposit stuff they don't need (and that higher level players consider pretty much worthless), but the new players haven't earned the rank to grab it themselves and are too shy to ask. Now we have a full bank with stuff people could use, but don't have access to. On the flip side, we could open it up to all, and run the risk of being robbed (*ehem* or "people using the guild bank as intended by removing every single item since they can" for people who apparently don't consider it stealing).
Solution #4 - Tiered Banks, Bank Withdrawal Limits
"All or nothing" of withdrawal needs to go. We need some tiers. Have a few epic or legendary motifs that are being held for the winner of a guild event? Top tier so only officers can touch. All those green recipes that at this point I'm sure are worth more to vendor? Free for all - anyone can have. Or if that's too much (although I believe would be a much better system) at least add withdrawal limits. Not flat across, limits that can be set per rank.
As the guildmaster of a 500 member guild which is now considering tightening up on it's inactivity policy just to be able to get players in so we can help them out... I plead for some help from you Zos. We really need some QoL features. Running a guild can be stressful, time-consuming, and not something everyone wants to do - so help us out here.
TLDR; Guildmasters need some serious QoL help here.