Theres an article just release regarding the future of ESO, and it stated
". "You don’t see a hardcore playstyle - like playing for six months and then quitting - we don’t see that. We have a lot of players who will play for two or three weeks because they want to get through a zone and then stop. Then they come back two months later for another month, because there’s no pressure to play all of it at once. "
so basically, us active, hardcore who wants the game to be the best.. are left behind and unwanted. No wonder theres yet to be any real pvp dlc, after so many players gave their voiced and even wrote a whole damn essay about it..
atleast give us capes
http://m.ign.com/articles/2016/06/15/e3-2016-the-elder-scrolls-online-to-receive-new-dungeons-customisation-and-housing-dlc