Hello,
A review of the forums finds that sentiment is widely against ganking, and that ganking has few defenders. I think there is value in putting out a post that will at least expose others to a different perspective, one that is not widely encountered and that may add some context.
Main points:
1) It is often of real and practical strategic value
2) Evidence indicates it is not an exploit
3) It's quite a lot of fun
4) To blame the ganker solely for an inconvenience experienced, or expect a consistently different type of fight, is willfully naive
1) It is often of real and significant strategic value
I myself nearly always gank solo or in a small group in Cyrodiil, along routes traveled by my enemies as if they were reinforcing my enemies in a large scale fight. An example is the bridge between Alessia and Sejanus when there is a fight at either one of those locations, and a location is flagged. Strategically and practically my picking off enemy reinforcements is of great help to my alliance, and translates well into any real-world warfare context. To not do this, in fact, would be negligent. An alliance should not be expected not to do it because it makes another side sad. Compare to trolling repairs, NB siege harassment, and bait-and-rush farming for context.
2) Evidence indicates it is not an exploit
Traveling the fast way in ESO, i.e. by mount, does make you more vulnerable. This vulnerability can however be mitigated by increasing mount stamina, and not exhausting your mount while fast traveling. That the fast-travel on your way to a fight with my allies makes you more vulnerable is very logical, and is a trade-off. Getting knocked off your mount meaning a stun in Cyrodiil cannot be an accident. It is part of the trade off, is intentional and logical, and is not an exploit. You are free not to ride, keep your ride high in stamina, and improve your mount.
3) It's quite a lot of fun
Isn't that why we all play? Someone loses each time in PVP. Losses are often, though not always, more spectacular in ganking, and so less fun for 1 party, but quite a rush for the ganker. It's not to cause you grief, make you rage-quit or sad. No one ganks just to be mean, wouldn't they rather be off punching kittens? We're having a very good time, and typically without ill will. There is never something personal in ganking for me, and probably for most gankers.
4) To blame the ganker solely for an inconvenience experienced, or expect a consistently different type of fight, is willfully naive
I as a solo ganker succeed in about half of 1v1 encounters. Typically when I do succeed I am encountering enemies that are vampires and getting a big boost from camo hunter, and they are in less than heavy armor. If you ride such a character in active areas you are taking enormous risk and you know it. You're making a bet on faster travel to aide your allies (and to kill mine) vs higher risk of death en route. You have made deliberate, specific choices that contributed to your getting ganked, as evidenced by my frequent fails at ganking and subsequent squashing by other players. You can build differently, ride with allies, or travel more slowly. You have choices. If you make a bet you are sure to lose sometimes, don't blame the house. You also cannot expect such dramatically different classes in this game to have 1v1 dueling-type matches based on distorted principles of fairness. Burst NBs are not a match for many DK builds for example, they have different roles. Attacking the enemy on their terms when they are expecting it is insane, and for you to expect to be handed this type of encounter is ridiculous. Often my enemy's idea of dueling or a fair fight is more often "come fight me where I see you coming at me and can use all my build advantages, to the detriment of yours." Not logical, and not fair, even as my enemy often envisions fairness.
Some points of context also:
People in your alliance gank too, probably just as many as on the other alliances.
Your gankers have been ganked. Innumerable times. Everyone knows what it's like.
_____________
A personal code of conduct might also be worth putting out there. Not everyone will follow, but if people know that I strive to, and a few others consider it, who knows what could happen.
a) I will not tea-bag your body or hate-whisper, even if you've to me previously. I will practice sportsmanship to try to serve as your example. I will conduct myself in a manner I would like my enemy to conduct themselves.
b) I will not preferentially target low-level or inexperienced (i.e. low-alliance rank) players. They do not however get an entirely free pass. In contrast, those experienced players, who have been ganked and come the same way in the same manner, racing off to fight my allies on a keep fight, will again be bursted down. You should have learned something, and I will not spare you, so that you can kill my friends, just because you want it to go your way.
c) I will not camp quest-givers or dungeons, though if I accidentally encounter an enemy there they will not be spared, as I would not be.
d) When I gank-fail I will often in a friendly and good-spirited way congratulate the victor and comment on something they seem to do very well.
___________________
I dedicate this lengthy work to my victims/fellow players. Good luck, and on some level I hope that you continue to surprise me and make me fail often.