Dear ESO,
Your goal with rider training is for it to be a gold sink and a time sink, I understand that. And I know you think it drives sales in your Crown Store. But it also increases the frustration level of players WITHOUT increasing the entertainment value. I hope you have realized by now that the reasons players leave are frustration and boredom. If you can't keep those to a reasonable level you lose a lot of the people you could have kept.
I'm actually in favor of you making money, especially in the Crown Store where spending is voluntary because I know it finances new content, fixes, and support. But I think you have pushed the time sink too far and priced the Crown cost too high. At a choice WITH EACH CHARACTER of waiting 180 days and spending 45,000 gold, or spending at least $137.50 this becomes a real point of annoyance for the vast majority of players, i.e. all of us who don't a spare $1,100.00 to boost all of our characters up to this level.
So, here is my business proposal:
1. Let us train in ALL 3 riding disciplines each day. Keep the gold cost the same (so it becomes 750 gold per day). Thus we CAN improve it much more quickly, but only if we quest and grind like heck for the gold. That's 60 days of concentrated effort instead of 180 days of frustration and 5 minute logons.
2. Make Crown Store riding lessons increase all 3 stats instead of just 1. Yes, I know this would be a bargain since it includes the storage space. THAT will help drive the sales. And remember, it maxes out at 60 spaces so you can still sell plenty of other storage. At this price someone who only has $20 to spend in a character can still improve their riding a meaningful amount.
Keep more players and keep them more active, sell lots more riding lessons, have your uses be happier with the game. That's 4 wins.
ContraTempo
Carpe DM
Seize the Dungeon Master