The issues have been resolved, and the ESO Store and Account System are now available. Thank you for your patience!
The issue is resolved, and the North American and European PC/Mac megaservers are now available. Thank you for your patience!
We are currently investigating issues some players are having on the megaservers. We will update as new information becomes available.
The real reason for the long loading screens
It's because they want us to appreciate the fine details of the artwork.
Have you ever truly looked at the loading screen and what's there? If you look around, you'll notice things that you've never seen before and be like "woah, didn't even know that was there"
Art is king baby!