Because they want to put stupid amount of sets in the rewards drop list and until VR15-16 pvp set pieces start to make the market. The price of AP shouldn't change you think.
Using last conversion I used on AD NA 248k AP: 100k gold
Cost: 660ap/266g
Stam pot - Gives stam/regen and weapon damage (20s)
HP pot - Gives hp/regen and immovable (10s)
Mag pot - Give mag/regen and spell power (20s)
Cost: 2200ap/887g
Hp/mag drink and food (1h)
Hp/stam drink and food (1h)
stam/mag drink and food (1h)
This recent update has made me sad. Sad for the game. Sad for the community. Sad to pay whatever it is now. I want the previous eso back.