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Limited Frost Mare Mount Available in the Crown Store

  • TreeHugginHippie
    TreeHugginHippie
    Soul Shriven
    Missed this beauty by a few hours on the day they took it down. Wonder when or if we'll ever see it up in the crown store again? Might be wishful thinking on my part. Any input on this? @ZOS_GinaBruno
  • Bunneh
    Bunneh
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    nathan_bri wrote: »
    Artheiron wrote: »
    did you really care about the currency changes when you decide to put an OVERPRICED limited item on crown store?

    If people buy them, they are not overpriced.

    You clearly don't understand economics or the pricing mechanism.
    "Shut it, you fop" - Valorone, Fighters' Guild, Coldharbour to Darien Gautier
    PAWS (Positively Against Wrip-off Stuff) - Say No to Crown Crates!
  • Volkodav
    Volkodav
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    ee,..nope
    Edited by Volkodav on December 1, 2015 11:57PM
  • StarWhispers
    Hello everyone!

    We are now rolling out the Frost Mare mount to the PC/Mac and console Crown Stores, which will be available for a limited time only. With its icy gaze and steaming breath, the frigid Frost Mare seems carved from the very glaciers of Skyrim. Its exact origin is unknown, but the Mages Guild believes it may originally have come from Takubar, the plane of origin of Cold Flame Atronachs.

    You can purchase your very own Frost Mare today until July 7th at 10:00AM EDT for 3000 crowns.

    7a31f22105ee8fa71fc31a974f6a557c.jpg

    I started playing after this was offered. Are you going to bring the frost mare back for the holiday season? I asked in game and everyone laughed and said ESO would never bring it back... But I know so many who would be happy to pay 3k crowns!!! Me included :) I thought maybe it would be offered over Christmas since it is an horse made of ice ;) But sadly a panther and leopard were offered :( Do you know when they might put the frost mare back up for sale? If what the players who mock me say is true, then it is a wasted opportunity. So many want to buy it especially around the holidays when we are lacking snow! We need the frost mare!!!
  • StarWhispers
    GTech_1 wrote: »
    ZeniMax, your marketing department needs a refresher in the basics of making a sale.

    Marketing 101: Excessive overpricing results in far fewer transactions, wasting the company resources applied to create the product. Worse yet, it alienates previously devoted customers. Overpricing is simply bad business.

    The company's target should be to create as much profit as possible from each asset in the cash shop, not to squeeze as much as possible out of each transaction.

    If ZeniMax wants to actually make real money on items like this, they need to price them below the bar set by other MMOs. Lower pricing results in a remarkable increase in total revenue, and a committed player base.

    Direct feedback: Even though we like it, my Wife and I will not be buying this mount. We are also heavily reconsidering our sub, since the only thing of value we get from it is Crowns, now totalling only 1/2 the value of the "Mount of the month".

    Sincerely,
    ~GTech_1

    I can not believe so many thought it was too expensive. It is a beautiful ice horse that comes with all riding skills? I would have jumped at the chance to buy it if I had been playing at the time.
  • StarWhispers

    One of our (the Community Team) responsibilities is to relay player feedback to other teams, which we will certainly do. :)

    Do you think that the frost mare will be brought back any time soon? It is not right if the chance for anyone to buy it was destroyed by peoples comments... :'(
  • Rosveen
    Rosveen
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    GTech_1 wrote: »
    ZeniMax, your marketing department needs a refresher in the basics of making a sale.

    Marketing 101: Excessive overpricing results in far fewer transactions, wasting the company resources applied to create the product. Worse yet, it alienates previously devoted customers. Overpricing is simply bad business.

    The company's target should be to create as much profit as possible from each asset in the cash shop, not to squeeze as much as possible out of each transaction.

    If ZeniMax wants to actually make real money on items like this, they need to price them below the bar set by other MMOs. Lower pricing results in a remarkable increase in total revenue, and a committed player base.

    Direct feedback: Even though we like it, my Wife and I will not be buying this mount. We are also heavily reconsidering our sub, since the only thing of value we get from it is Crowns, now totalling only 1/2 the value of the "Mount of the month".

    Sincerely,
    ~GTech_1

    I can not believe so many thought it was too expensive. It is a beautiful ice horse that comes with all riding skills? I would have jumped at the chance to buy it if I had been playing at the time.
    I'm not sure what you mean by "comes with all riding skills", but the Frost Mare (and every other mount) uses your character's current Riding skill.
  • vyrusb23
    vyrusb23
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    Hello everyone!

    We are now rolling out the Frost Mare mount to the PC/Mac and console Crown Stores, which will be available for a limited time only. With its icy gaze and steaming breath, the frigid Frost Mare seems carved from the very glaciers of Skyrim. Its exact origin is unknown, but the Mages Guild believes it may originally have come from Takubar, the plane of origin of Cold Flame Atronachs.

    You can purchase your very own Frost Mare today until July 7th at 10:00AM EDT for 3000 crowns.

    7a31f22105ee8fa71fc31a974f6a557c.jpg

    I started playing after this was offered. Are you going to bring the frost mare back for the holiday season? I asked in game and everyone laughed and said ESO would never bring it back... But I know so many who would be happy to pay 3k crowns!!! Me included :) I thought maybe it would be offered over Christmas since it is an horse made of ice ;) But sadly a panther and leopard were offered :( Do you know when they might put the frost mare back up for sale? If what the players who mock me say is true, then it is a wasted opportunity. So many want to buy it especially around the holidays when we are lacking snow! We need the frost mare!!!

    Yes. It will be back. Though probably not for at least several months. I would guess it will be available again towards the end of spring / beginning of summer.
  • Reverb
    Reverb
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    WTB the ability to unsubscribe from a thread.
    Battle not with monsters, lest ye become a monster, and if you gaze into the abyss, the abyss gazes also into you. ~Friedrich Nietzsche
  • StarWhispers
    Reverb wrote: »
    WTB the ability to unsubscribe from a thread.

    Just click the bookmark at the top by the name of the thread..
  • Tyrion87
    Tyrion87
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    I started playing after this was offered. Are you going to bring the frost mare back for the holiday season? I asked in game and everyone laughed and said ESO would never bring it back... But I know so many who would be happy to pay 3k crowns!!! Me included :) I thought maybe it would be offered over Christmas since it is an horse made of ice ;) But sadly a panther and leopard were offered :( Do you know when they might put the frost mare back up for sale? If what the players who mock me say is true, then it is a wasted opportunity. So many want to buy it especially around the holidays when we are lacking snow! We need the frost mare!!!

    I agree with that. There are so many "new" players that have joined the game after the availability period of the Frost Mare (which was a half year ago) and really want to buy it now, that this mount should be introduced to the crown store once again even for one or two days (to keep its "exclusivity"), of course for the same amount of crowns as previously (which was already really expensive back then).
    @ZOS_GinaBruno can we expect to see the Frost Mare back soon? It would be perfect for the winter season... :wink:

  • Drako
    Drako
    Bring this mount back, i wanna buy it :s
  • Paazhahdrimaak
    Paazhahdrimaak
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    I have it! And don't even use it. I like my kitty cats
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