I thought they just closed down the current loyalty program, the one that gave a 3 month (pet), 6 month (pet) , 9 month (costume) and 12 month (tiger mount) reward.
It was based on paying the sub for that amount of time, and now the sub is optional, they removed the loyalty program.
Yeah, they said loyalty program is done, the Tiger & Costume were the last rewards.
Thank Tu'Wacca, ZOS failed hard at trying to reward players.
In my post detailing some ideas about benefits for subscriptions I suggested:
- Access to a subscriber-exclusive area of the Crown Store. In a special subscriber-only area of the crown store players will still have to buy items with Crowns but the 10% Subscriber discount should NOT apply to these items. ALL players should be able to view the Subscriber Crown Store, but only Subscribers should be able to buy from it. Additionally, this could include the following 3 features.
- 1 month early access to all Costumes and Mounts: Giving a month's early access to Costumes and Mounts will do a lot to make subscriptions desirable. Subscribers who buy these items early will not get the 10% crown store discount.
- 5 day early access to all DLC expansions: Giving 5 days early access will entice players who feel like they must play the newest content right away won't be able to resist subscribing!
- Ability to purchase the Pledge of Mara: In the Subscriber Crown Store the Pledge of Mara should be able to be purchased Subscribers and should bind to specific characters. Only one Pledge of Mara can be "active" at a time PER CHARACTER. If a player wants another Pledge of Mara, they should have to junk their rings. There should be no limit to how many times a player can purchase this item.
They could place items exclusively in the Subscriber's section of the Crown Store and never release items into the general store... like the Pledge of Mara.
To read the full list go here: http://forums.elderscrollsonline.com/en/discussion/150450/eso-subscription-benefits-suggestions/p1