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Probably have to buy one of those $100 statues to get it.
Edit: What will probably happen is that you have to order the Breton statue to get ta code that allows you to order the Elf statue that gives you a code that allows you to order the Nord statue that has the cat pet.
Edited by ers101284b14_ESO on December 17, 2014 4:34AM
True, but you can't get an NPC to follow you around permanently, like a pet should. And I agree, giving out in-game content at real world events that only very few people can attend is bad marketing indeed.
How about a pet frog? Would make for a good laugh, right? Just like a lot of character names people choose.