Buying The elder scrolls online, I was excited, hoping for a great game. And for the most part, it is, beautiful graphics, clever plots ect ect, but, it is not an MMO.
The social system is woeful, giving little in the way of usability. I have tired to find any guild that actually socialized, and beyond people who already knew each other prior to ESO, very little chat took place. I joined multiple guilds, and I even spent a month building up a guild, chatting to try and set up a pattern, soon as I stopped, no chat.
Asking why this was, usually by /tells as other chats rarely get answers, I find it's due to most have all or most chats turned off. Most people seem to turn all but 1 guild chat off, zone chat off, and only really watch tells and group chats. The reason is the chat system is so bad, no one can use it effectively.
I could use addons to improve the chat system, but then why pay subs to Zenimax on the basis of someone else's work?
The trade system is also woeful, is a text search to much to ask? will adding it be game breaking? is it hard to do? No, no and not very. Trade needs many improvements beyond that, like being able to search all guild trades at once, rather than having to switch guild, re apply search filters, while remembering the cheapest/most costly guild depending n what you're doing, for each guild you are in. Even in a none subs based MMO, the trade system would be unacceptable, but in a game where player pay for the time they play, it's actually an insult.
Oh, but at least I can play with a friend right? Yea, sort of, if I log every 20 mins to resync our phases, confer at all stages of quests so we choose the same option, lest we become unphased for the remainder of that quest, and make sure we both have the quest to start with. So, not something that is made easy.
In closing, This 1 player game is excellent, but the MMO for which I paid is somewhat absent.