The VR levels are tough. Not being properly rewarded makes them almost unbearable.
My job flexibility allows me to game many hours a week, yet I am not a hard core gamer. I am a VR9 that started early beta access. I enjoy reading the books, listening to the stories and so far in general enjoyed the entire content in the game. I try and kill most anything in my path, I try and utilize every tool in my 'tool box' - always trying new skills and skill combinations but the rewards for such a grind have become non-existent. I am not an uber gamer, but competent and persistent.
Currently I quest in the VR zones that are 1 level below my VR level and find them to be fun and challenging, but not rewarding.
Since VR 4, between myself and my four buds, everything I use is crafted station gear. My jewelry is a 3 piece set that is VR1 (the same set can be found in higher levels, but I have not come across them yet) Currently the drops are nigh worthless.
Any weapon, armor, jewelry drop are nothing but measly gold or mats. The gold is not great enough to justify going after the 'elusive' green and occasional blue that you will not use anyway, and most likely die a few times trying to get. Honestly cannot remember when the last time I pulled a 'purple' - not that it would matter, It would get passed on, or sold, because its worthless to my set....
There is certainly risk adventuring in the VR zones but the rewards are non-existent.
How about a boss that drops a nice set piece(s) from the local crafting station(s)? This may or may not compliment your set, but it has more worth -not necessarily gold value- than something your just going to break down or ah/sell anyway.
How about VR rewards that give hard stat boots?
How about VR purple food drops that last 6 hours?
How about armor dyes as drops?
I am not much of a pvp player but have been spending more time in Cyrodiil as the battle is more rewarding, or fulfilling, than questing. But I'm not even using those rewards, because once again, my crafted set pieces are more complimentary to my avatar than the drops.
This lack of reward will have significant impact on long term players. Now I am able to craft 'lowbie' gear for any new toons I wish to roll up rendering most quest given, loot drops worthless to the new toon. So at level 10 my 'newbie' really has no incentive to do anything but get xp in the least dangerous way.