I am starting to become disillusioned with guild life here in ESO. Its rather easy to recruit members, after all, who doesn't want more customers to sell to? However, nobody seems to read the message of the day or the about us page. I created a guild website which I've only managed to convince my officers to log in to. I have a guild bank which members who have registered on the guild website have free access to.
It seems like most members join and then ignore us for the remainder because they most likely belong to four other guilds. Guild chat is quiet, even when members are logged in, and when we group up, it seems mostly to help someone with their single player quests which is difficult if all the group members aren't on the same phase of the quests. Dungeons are fun though with a group. Its also hard to get group members to understand the concept of "travel to player" so we are all in the same shard together.
Is Zenimax anti-social? Has the culture of mmos changed since I last belonged to a social friendly guild? I like to think I am a pretty social friendly guild leader, I try and talk to my guild mates as much as possible. Are guilds in ESO useless aside from having the guild store? For me its a fairly straightforward deal to create a group for dungeons, making guilds unnecessary. However, my desire to build a strong community of social players who help each other and who are chatty and want to socialize is pretty great, and I am beginning to feel like this game, the culture, the mindset of elder scrolls players doesn't lend itself to fun happy guild life.
Is it just me? Or am I doing something terribly wrong?
The road leads ever onward...